This letter will address the core issue preventing businesses from producing revenue driving content marketing: They see themselves as amateurs. The see themselves as amateurs in the context of content marketing. I was an amateur too once. I’ve experienced the pain of creating content without acceptable results. Struggling content marketers view their work as a task to […]
Want to become better at content marketing? If you believe Jim Rohn, the solution is to surround yourself with people who you trust and respect.
Why the Weaponization of Trust will destroy your business and how to avoid falling into this seductive trap.
These book notes pull out key ideas and valuable passages from The Only Sales Guide You’ll Ever Need by Anthony Iannarino. Each passage holds personal meaning and possibly warrants expanded research in my own journey of peak performance. Some passages may speak to you, others will not. If you want to full story, get the […]
In these book notes of Crosing the Chasm by Gregory A Moore we learn, in order to cross the chasm we must be hyper-focused making categorical segmentation inadequate.