Jeff Fromm, author, speaker, and millennial marketing strategist joins the show to explain why purpose is MUST be a verb for successful organizations.
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Jeff Fromm: Why Brand Action Trumps Brand Communication
Although not a Millennial as defined by his age, Jeff Fromm is the Millennial Marketing Guy.
Jeff is President of FutureCast, a marketing consultancy that specializes in Millennial trends, and is a contributing writer at Forbes.com.
Jeff is also a frequent speaker on marketing, consumer trends, and brand innovation. Jeff has spent significant time researching the Millennial audience and is the co-author of “Marketing to Millennials” (2013) and “Millennials with Kids” (2015).
Jeff has more than 25 years of marketing consulting experience with dozens of brands ranging from Build-a-Bear to Whole Foods Market
You should definitely take a minute and read Who Are Millennials?
The Purpose Advantage
From eye-opening interviews with some of the world’s most successful CEOs to a step-by-step workshop, this breakthrough book is the ultimate guide for turning your brand’s purpose into a competitive advantage.
In today’s noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization—your brand—from the competition. Strong brands build emotional connections—what we call Brand Love®.
Get your copy of The Purpose Advantage.
Connect with Jeff Fromm
Thank you for listening to my conversation with Ron Tite. If you enjoyed it, please click here to subscribe and never miss an episode of the podcast!
Yours in strength,
Hanley
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