Joe Pulizzi, founder of the Content Marketing Institute and Content Marketing World and affectionately known as “The Godfather of Content Marketing,” joins the show to discuss his career and the transition to writing his new thriller novel, The Will to Die.
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Joe Pulizzi: What the Godfather of Content Marketing Learned While Writing a Thriller
Joe Pulizzi is the Amazon bestselling author of Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His latest book is The Will to Die, his debut novel.
He has founded three companies, including the Content Marketing Institute (CMI), and has launched dozens of events, including Content Marketing World. In 2014, he received the “Lifetime Achievement Award” by the Content Council.
His podcast series, This Old Marketing with CMI’s Robert Rose, has generated millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 25 states.
The Will to Die
The 6th Book from Amazon Bestseller Joe Pulizzi comes the story of death in a small town, the lies that covered it up, and a conspiracy that brought one man to his knees…
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Will Pollitt just successfully delivered the business pitch of his life — a win he desperately needs. At the same moment 50 miles away, Will’s father is found dead.
Coming home gives Will a chance to reconnect with his father’s life and work. Yet digging into the past, Will makes a shocking discovery: His hometown neighbors are turning up dead at alarming rates. His father seems not only involved but could he be… one of the lead operatives? Is that why his father is now dead, too?
The hunt for the truth jeopardizes Will and everything he loves. And it makes him question not just his father’s death, but what it means to truly live.
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Yours in strength,
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