Meg McKeen on How to Become the Person Your Prospects Want to Buy From
May 6th, 2021
Meg McKeen, Founder and Chief Confidence Officer at Adjunct Advisors, joins the podcast for a conversation on sales, the insurance industry, and the power of developing your authentic voice. Meg is a tremendous resource for our industry and I know you’re going to love this episode…
Meg McKeen on How to Become the Person Your Prospects Want to Buy From
In this episode of The Ryan Hanley Show, Meg McKeen, Founder and Chief Confidence Officer at Adjunct Advisors, LLC, joins the podcast for a conversation on sales, the insurance industry, and the power of developing your authentic voice. Meg is a tremendous resource for our industry and I know you’re going to love this episode…
Episode Highlights:
Meg mentions how she maintains her composure. (10:22)
Meg mentions why the competition in their industry is confusing. (15:43)
Meg shares why every scenario that people could need insurance for is coming from a place of negativity. (16:50)
Meg shares the main factor that a successful agent of the future has. (20:46)
How does an agency principal allow someone inside their agency to have a personal brand? (24:12)
Meg mentions why she agrees that the majority of decision-makers in their industry have hit their number. (42:05)
What keeps producers from moving to an agency that excites them? (43:19)
Meg shares why selling insurance has been entrepreneurial, without having to be an entrepreneur. (47:33)
Key Quotes:
“Whatever the content is that you’re creating, the more ability, the stronger ability you have to reach exactly who it is you want to talk to, they’ll stand in line 200 deep to meet you, if you have the ability to do that.” – Meg McKeen
“My heritage is the independent channel. I worked for carriers coming up in the business, for carriers that represented or had independent agents represent them. I’m not knocking one way or the other, there’s a lot of ways fundamentally to get where we want to go.” – Meg McKeen
“I am a champion for women in our industry. I firmly, firmly believe we have fundamentally everything it takes to be successful. We just have to see the path.” – Meg McKeen
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Ryan Hanley is the founder and chief strategist at Hanley Media, a boutique communications and marketing strategy firm helping organizations match ideas to the audience they inspire.