Nancy Duarte: How to Create Persuasive Stories With Data

Nancy Duarte, bestselling author, entrepreneur, and communication guru to some of the most influential CEOs in the world explains how to create persuasive stories using data.

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Nancy Duarte: How to Create Persuasive Stories With Data

Nancy Duarte is a communication expert who has been featured in Fortune, Time Magazine, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, LA Times, and on CNN.

Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture.

As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications. She’s written five best-selling books, four of which have won awards.

DataStory

For DataStory: Explain Data and Inspire Action Through Story, Nancy Duarte culled through thousands of data slides from her clients in consumer, technology, finance, and healthcare industries.

Nancy joined the podcast to explain the findings in language, structure, and visual hierarchy that help people understand and act on data.