Independent agents are still questions the validity of digital marketing and social media as a tool for attracting new business to their agency.
When Opportunity Lies at the Bottom of a Dirty Blue Trash Can
I was a better entrepreneur at 12 years-old. In the small, upstate New York town I grew up in, Thursday was recycling day. Every Wednesday night the town folk would collect all their bottles and cans from around the house to put on the curb in blue recycling bins, to be picked up the next […]
Willpower is Overvalued
Willpower is second rate tool in our quest for peak performance.
How to Hack the Fresh Start Effect
Here are 5 ways to energize your life without making drastic changes by hacking the fresh start effect.
How to be Authentic
We hate the word authentic because of our own insecurities. Let’s fix that…
The Art of Professional Content Marketing
This letter will address the core issue preventing businesses from producing revenue driving content marketing: They see themselves as amateurs. The see themselves as amateurs in the context of content marketing. I was an amateur too once. I’ve experienced the pain of creating content without acceptable results. Struggling content marketers view their work as a task to […]