Content Warfare
How to Find Your Audience, Tell Your Story, and Win the Battle for Attention Online
Mediocrity Scares the Shit
Out of Me
I fear mediocrity more than death, because one is my choice and one is not.
Content Warfare was born from that fear. From recycling bottles at 4:30 AM as a ten-year-old in upstate New York, to stamping reports like Peter Gibbons in Office Space on the 23rd floor of 3 World Financial Center — I learned that opportunities are made, not given.
To succeed in the digital world, as in life, we must outwork our competition in creating an audience, creating a story, and ultimately, in creating the attention that fuels our business.
This book exists because 142 people backed a crowdfunding campaign to make it real. Their trust was the rocket fuel propelling every keystroke.
Four Sections. One Battle Plan.
How to Find Your Audience
True Fans, the Connected Generation, building community first. Why Google killed the generalist and why that's the best thing that ever happened to your business.
Tell Your Story
Expertise alone won't grow your business. The 3 C's of Storytelling, why authenticity is your unfair advantage, and how to become the competition instead of fighting it.
Win the Battle for Attention Online
Where attention used to be, why long-form beats short-form, the 7 principles of SEO, and the danger of digital sharecropping. The work is never sexy. Do it anyway.
Permission to Start
The golf lesson in content marketing success. Why yesterday's homerun doesn't count. And the only permission you need: the audacity to dare to be first.
Yes, That's a Pink Knight Riding a Beast
Let's address it. This is probably one of the ugliest book covers in the history of self-publishing. A neon pink warrior mounted on what appears to be a Dungeons & Dragons reject, charging into battle over a sunrise that looks like it was rendered in Microsoft Paint circa 2003.
We could have updated it. We chose not to.
Not every piece of work you create will be perfect. Not every output will match the vision in your head. The point is that you shipped it anyway. You put it into the world, ugly cover and all, and let the ideas do the fighting.
Nearly 5,000 people bought this book despite the cover. That, my friends, is Content Warfare.
Ryan is all about building a powerful yet sustainable online presence, filled to the brim with value. His is a viable yet robust model where you find your tribe, give them what they need, and grow a community built on creativity, honesty and sweat equity.
Get the Book
Whether you're a solopreneur struggling to make ends meet, a salesperson trying to wear two hats, or a marketing professional inside a Fortune 500 company — a seminal understanding of how to win the battle for attention online can be yours.
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