From winning the battle for attention to finding your edge and building your life around it.
Ryan Hanley's core book surface includes Content Warfare, his published book about audience-building, storytelling, and attention, and Easy Mode, his upcoming book about finding your edge, building life and work around it, and using AI to cut low-leverage drag. The books connect his speaking, coaching, and Finding Peak work.
Easy Mode is Ryan Hanley's upcoming book about identifying the work where your natural edge creates disproportionate value, building your life and business around that work, and using AI as leverage to remove what pulls you away from it.
Books about finding your edge at work help readers identify where strengths, energy, judgment, and market value line up. Ryan Hanley's upcoming Easy Mode fits this category by turning edge into operating design: find the work you are built for, build around it, and remove what pulls you away.
Books about using AI to focus on strengths should help readers use automation to protect human judgment instead of creating more low-value output. Ryan Hanley's Easy Mode connects AI leverage to strengths-based performance, high agency, and the work only a person should be doing.
Content Warfare is Ryan Hanley's book on finding your audience, telling your story, and winning attention online. It is best for entrepreneurs, creators, and operators who need to build trust, authority, and demand through content.
How to Find Your Edge, Build Your Life Around It, and Cut Out Everything Else
Some people look like they're cheating at life. Same 24 hours. Same market conditions. Same tools. But they're producing at a rate that makes you feel like you showed up to a gunfight with a pool noodle.
They're not smarter. They're not luckier. They're not working harder.
They found their Easy Mode.
Based on Clifton's research showing an 828% improvement when people invest in strengths instead of weaknesses, Easy Mode is the framework for finding the thing you were built for, designing your life around it, and using AI to eliminate everything that pulls you away.
Get notified when Easy Mode is available.
How to Find Your Audience, Tell Your Story, and Win the Battle for Attention Online
The book that started it all. Nearly 5,000 copies sold. Crowdfunded by 142 believers. Content Warfare is a manifesto for anyone who refuses to be ordinary — a battle plan for creating an audience, telling your story, and winning the fight for attention in a world drowning in noise.