Essays

Most marketing advice is noise. This isn't.

Growth marketing in the age of AI: experiments, receipts, and playbooks from someone with scar tissue from the battlefield of business.

Why AI Agents Fail, and the Skill File That Fixes Them
Nov 3, 20268 minpodcast

Why AI Agents Fail, and the Skill File That Fixes Them

Reddit's worst day and the AI pullback share a root cause: building on what you don't own. Here's why AI agents fail, and how a written skill fixes it.

Do Hard Things on Purpose, Before Life Picks Them for You
Oct 30, 20268 minpodcast

Do Hard Things on Purpose, Before Life Picks Them for You

Chris Paradiso covered 48 miles on foot while his son was at Marine boot camp. His reason, and mine, to do hard things when nothing forces you to.

He Hit $300 Million Hauling Junk. Here's What He Learned About Entrepreneurship
Oct 28, 20269 minpodcast

He Hit $300 Million Hauling Junk. Here's What He Learned About Entrepreneurship

Nick Friedman told his team a three-year slump is a desert, so stop waiting for rain. Then he named the other threat to a founder's sense of urgency: the founder's own ideas.

CRM Implementation Fails at the Owner, Not the Software
Oct 27, 202610 minpodcast

CRM Implementation Fails at the Owner, Not the Software

Mariah Gates has watched staff learn about a CRM implementation on the morning of the first training. The software was fine. The conversation never happened.

Your Next Executive Career Move Is a Judgment Test
Oct 13, 20269 minpodcast

Your Next Executive Career Move Is a Judgment Test

Heidrick & Struggles partner Kelly O. Kay on why the title is the wrong scoreboard for an executive career move, and what the people hiring you read instead.

Why You Keep Stopping at 90%: Curiosity vs. Commitment
Sep 30, 20266 minpodcast

Why You Keep Stopping at 90%: Curiosity vs. Commitment

Curiosity vs. commitment is the gap between knowing the playbook and carrying the cost when the work stops being optional.

Why Most Companies Get Product Wrong (and How to Fix It) | Chandler Bolt
Sep 25, 20268 minpodcast

Why Most Companies Get Product Wrong (and How to Fix It) | Chandler Bolt

Chandler Bolt argues that most companies get product wrong when the sale depends on one person and the delivery depends on that same person being everywhere at once.

The American Dream Is Built, Not Promised
Sep 16, 20269 minpodcast

The American Dream Is Built, Not Promised

David Rubenstein explains why the American Dream is built through memory, opportunity, stewardship, and leaders who know where their authority should stop.

The Attach High Decision-Making Framework for Elite Performers
Aug 27, 20269 minpodcast

The Attach High Decision-Making Framework for Elite Performers

Guffy Wright’s decision-making framework replaces pressure with clarity, safety, and alignment when the stakes are high