Why You Keep Stopping at 90%: Curiosity vs. Commitment
September 30, 2026· 6 min read

Why You Keep Stopping at 90%: Curiosity vs. Commitment

Curiosity vs. commitment is the gap between knowing the playbook and carrying the cost when the work stops being optional.

By Ryan Hanley — Keynote Speaker & Entrepreneur | 400+ keynotes delivered, 500K+ TEDx views

podcast
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Key Takeaways

  • →Curiosity can start the work. Commitment carries the cost after the work stops feeling optional.
  • →Stopping at 90 percent preserves an excuse. Define the score early and build the evidence your manager can defend.
  • →A win that leaves the other person smaller is a short-term result, not a compounding relationship.

There is a clean little lie that keeps capable people stuck.

"I am keeping my options open."

Sometimes that is true. Other times, it is a padded wall around the part of us that does not want to find out what happens when we give something everything we have and still come up short.

Arturo Nuñez and I got into that gap on Finding Peak. Not the gap between good intentions and bad intentions. The gap between curiosity and commitment.

Curiosity vs. Commitment Has a Price

Arturo remembers Kobe Bryant putting the question to him without much room to hide.

"Are you curious, or are you committed?"

Arturo Nuñez, recounting a question from Kobe Bryant

Curiosity gets a good public-relations team. Curious people read. They ask. They try a thing. They have tabs open. They can give you the book summary, the market thesis, and a few sharp opinions over a steak.

Commitment has to show up after the work stops being interesting.

Curiosity asks whether something could work. Commitment asks what the work will cost and pays it on purpose.

The first question is useful. The second one changes your calendar.

The 90 Percent Escape Hatch

I asked Arturo about something I have watched in myself, in athletes, in founders, and in people who say they want a bigger life. Sometimes we stop at 90 percent because the last 10 percent removes the excuse.

If you only went 90 percent and it did not work, you can say you were close. You can blame the timing, the market, the boss, the lack of resources, the universe, Mercury, whatever is handy that day.

Go all the way and fail, though? Now there is nowhere to put it. You have to sit with the result.

That fear is not laziness. It is self-protection.

Arturo did not turn that into a chest-thumping speech about working until your marriage evaporates and your kids forget your face. He talked about choosing to become a master at something while accepting that perfection stays out in front of you. You do not get certainty. You get the next workout, the next rep, the next day where you choose whether the work still deserves your best.

That is why the distinction matters.

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Define the Score Before You Start Keeping Score

Commitment without a scorecard turns into theater fast.

Arturo made this point through the most dreaded ritual in corporate life: the performance review. Too many people walk into that meeting hoping to learn whether they are winning, losing, getting promoted, or getting walked out with a cardboard box and bad coffee.

That is not a review. That is a hostage situation with a calendar invite.

His operating move is simple. Ask your manager, well before the annual review, what the maximum result looks like twelve months from now. What would need to be true for the highest rating, the biggest bonus, or the strongest case for promotion? Write it down. Agree on it. Then bring your evidence back to the table.

Arturo described bringing a full-color record of the work to his own reviews at Nike: objectives, wins, work that had been asked of him, work that had not, and the next year's plan.

You do not need a glossy brochure to use the principle. You need to stop making your contribution invisible.

Could the person responsible for advocating for you make the case with the evidence you have given them?

If the answer is no, you have not made your work easy to defend. Fix that before the room where decisions get made.

The Relationship Rule Is Not Soft

The other trap is treating personal achievement like a solo sport.

Arturo calls out a rule that should be more obvious than it is: if someone comes into your office, deals with you, and loses every time, they will stop coming into your office.

That is not people-pleasing. It is understanding repeat games.

You can win a negotiation and lose the relationship. You can take credit and make your manager feel threatened. You can hit the number this quarter and leave everyone around you looking for a way to work around you next quarter.

That is not a long-term strategy. It is a clean way to become expensive to keep.

Arturo's point is that relationships compound when both sides can win. A founder does not need every employee to be a clone. A leader does not need every player on the roster to contribute in the same way. But everyone needs to know the mission, understand the role, and be held to a standard that fits the actual work.

The leader's job is not to count green dots in Slack or turn the office into a daycare with better espresso. The job is to clear obstacles, set a real direction, and make contribution visible.

Move From Have To to Called To

One of the strongest moments in the conversation came when Arturo laid out the ladder he uses with younger people: have to do, want to do, get to do, blessed to do, called to do.

That does not mean every Tuesday morning arrives with a choir and a spotlight. It means there is a difference between work that only drains you and work you are willing to carry because it puts your ability to use.

Easy Mode is not about avoiding effort. It is about finding the work where your edge produces disproportionate value, then cutting the junk that keeps you busy but ordinary. Arturo's ladder is a light but real reminder: when the work has no connection to your strengths, contribution, or responsibility, all the discipline in the world can start to feel like punishment.

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So make the decision plainly. What are you committed to becoming good at? What does the score look like before you start? Who has to win with you for the work to keep compounding?

If you can answer those three questions, the next hard day may still suck. You will know why you are carrying it.

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This is the way.

Hanley.

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