Maria Ross, author of The Empathy Edge, joins the podcast to explain why more businesses need to harness make empathy their competitive advantage.
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How to Make Empathy Your Competitive Advantage
Maria Ross is the founder of Red Slice, a consultancy that advises entrepreneurs, startups, and fast-growth businesses on how to build an irresistible brand story and authentically connect with customers.
She is a keynote speaker who regularly speaks to audiences on marketing and building an engaging brand story that drives growth and impact.
She is the author of The Empathy Edge, Branding Basics for Small Business and The Juicy Guide Series for Entrepreneurs.
Being empathetic at work means seeing the situation from another’s perspective, and using that vantage point to shape your leadership style, workplace culture, and branding strategy. Pairing her knowledge as a branding expert with proven research and fascinating stories from executives, change-makers and community leaders, Maria Ross reveals exactly how empathy makes brands and organizations stronger and more successful.
Connect with Maria Ross
Thank you for listening to my conversation with Ron Tite. If you enjoyed it, please click here to subscribe and never miss an episode of the podcast!
Yours in strength,
Hanley
