Peep Laja, founder of world-renowned conversion optimization company CXL and the copy testing platform Wynter.io joins the podcast to explain why every we do is a commodity except our brand.
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Peep Laja is the CEO of Wynter and founder of CXL.
Peep is a big believer in evidence-based marketing. Everything he does come from analysis, data, studies, and insights from customer research.
Peep’s specialty is conversion optimization – helping companies get more revenue from their website. He has the knack for looking at vast amounts of various data, putting the picture together and translating that into necessary steps to improve conversion rate.
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Yours in strength,
Hanley
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