Chris Greene on Content Marketing as a Competitive Advantage

Spartan philosophy, built in the black-ops lab of business: https://www.findingpeak.comFinding Peak podcast: https://linktr.ee/ryan_hanleyIn this episode of The Ryan Hanley Show, Ryan Hanley, interviews Chris Greene, the Flood Insurance Guru. Chris joins the podcast for a master's level conversation on content marketing and how properly using your CRM can create an undeniable competitive advantage in your business. Don’t miss this episode…Episode Highlights:Chris discusses how insurance is not the problem but the risk is, and how he is working on this data to solve the issue. (4:13)Chris explains how their flood risk analysis provides a huge value to their referral partners to grow their business. (8:29)Chris mentions that videos used for education and advice are still considered streamlining. (14:31)Chris shares how he uses automation to follow up with his clients. (22:32)Ryan explains that this is the moment where HubSpot tools, like video cards, give you a true competitive advantage. (25:35)Chris explains that conversations like why they weren't closing more business can be seen at HubSpot as one of its features. (36:34)Ryan shares that the industry needs a company that offers Accord form integration and creation at a price that the industry can afford. (44:09)Chris talks about Hubspot being better than any AMS, and shares how they are currently using it in their interview process. (51:14)Chris shares that what he likes about Ryan's content creation is that it is very neutral and does never put out any misinformation. (55:53)  Chris shares three different books he requires people to read before they come on board. (59:50)Key Quotes:"We just need one company that offers Accord form integration and creation and mapping easily at a price the industry could afford and they would absolutely friggin dominate." - Ryan Hanley"It's not about us. It's about the customers, you know? So, it sticks in my head and everything I do now." - Chris GreeneResources Mentioned:Chris Greene LinkedInFlood Insurance GuruReach out to Ryan Hanley--Recommended Tools for GrowthOpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opusRiverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riversideWhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflowCaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsappGoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevelPerspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective--Episodes You Might Enjoy:From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delkFrom One Man Shop to $200M in Revenue: https://lnk.to/tommymelloIs Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators. 👉 Learn more at https://unpluggedstudios.fm.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy