iHeartMedia's "Guaranteed Human" Pivot Will Make You Rich

iHeartMedia, one of the largest media companies on the planet, just rolled out a new tagline: Guaranteed Human. Not better content, not more authentic, not award-winning journalism or anything like that. Guaranteed Human. And according to iHeart, they have research to back it up. Ninety percent of listeners, 90%, including people who use AI themselves every single day, said that they want their media made by humans.

This is the countertrend that no one's talking about, and here's the numbers that should stop every content creator, every founder, every person building a personal or business brand cold. The consumer preference for AI-generated content dropped 60% in 2023. Sixty percent to just 26% overall. That means only one quarter, one out of every four people, appreciate 100% AI-generated content. That means in less than two years, the AI content gold rush, it didn't create this massive glut of abundant content.

It created a valuable scarcity. It created an attention void. It created scarcity at a level that we as creators can take advantage of in a way we haven't been in decades. Now, you might already own this, like you might already understand this idea, but here's what's actually happening in the market right now. Every brand, every media company, every platform flooded the zone, YouTube, all the socials, with AI content, faster, cheaper, more of it, using tools like HeyGen to create, you know, 100% AI avatars, using ElevenLabs to create voiceovers that sound exactly like us, and the consumer said quite loudly with their attention and their wallets, "No, thank you."

No, thank you. N- not because AI content is always bad or that you can't extract some level of value from it, but rather when everything looks the same, when it sounds the same, when it has that distinctive AI content look, it just hits the same predictable beats. I don't care how good of a scriptwriter you are, the human who shows up with a real point of view becomes the only thing worth paying for. Now, granted, I am reading off of a script and a set of bullet points to deliver this video to you, but inside of all this, I'm injecting my own thoughts, my own feelings. I get contextual in certain places where I find it necessary.

I just use the script as a guide to make sure that the key points that I want to hit in delivering this message to you, I'm kind of on beat with. But this is me, and I make mistakes. I um and ah. Frankly, if we left some of the bloopers in, you'd hear words that would be inappropriate for the platform because I tend to stumble over the same thoughts and the same words over and over again, and maybe that's stuff we should leave in in a guaranteed, guaranteed human kind of way. But this AI slop, it's not a content strategy.

It's laziness, right? There's, there's this pricing tier, this pricing tier idea that's being baked in, and I wanna talk about what it actually means for you. Because most people are going to hear this data, nod along, and then go back to prompting ChatGPT to write every single word of their next LinkedIn post, you know, create some generic YouTube script for them, and push it out the door and wonder why no one engages. Ones that actually act on this idea, this guaranteed human idea, they're gonna be the ones that set themselves apart because our human value, the things that make us unique, our insights, our expertise, our unique way of taking two different ideas and crossing them with each other and delivering it in a new, novel, and contrarian way, that is our advantage. That is a pure competitive advantage that only you have specific from everyone else who is creating content or sharing a message or building a brand or an audience in the digital space.

You have an unfair advantage that is gonna compound over years. That is if you don't follow this AI slop trend that's out there that I see a ton of even large creators falling into this trap. In an effort to be everywhere all the time, they're losing their humanity. Now, here is the contrarian take, I guess, that you need to have in order to make one of these videos novel and for you to justify being on this channel. Everyone told you that AI was going to make content creation obsolete, right?

So many of the articles that you saw in '22 and '23 were all about how this AI content coming out of ChatGPT and, you know, the early days of Claude and, and at that time I think Llama was still a thing, right? Like through Meta, that, that this was going to destroy the content creation process. And frankly, those doomers, they were half right. AI has made the ability to create generic, valueless content easy and obsolete. It made the content that was already forgettable, right?

That, that no one cared about, it just made it faster and easier to create and scale. But still, no one cares about it. But here's what it also did, and this is the thing that no one is talking about and the reason that you're on this channel right now. And then if you're enjoying this video, hit that like button, subscribe, leave a comment below. Best way to support the channel.

This is the thing that no one is talking about right now and that you can take advantage of. You, the human, your perspective, your voice, your nuances, the little idiosyncratic things that make you interesting, fun, and dynamic, it made those things exponentially more valuable. Not the generic you. Not the this is what I should be doing you. But the unique, specific you.

The you with a unique point of view, with a specific scar tissue.With a specific way of seeing the market that no one else has been able to see because you have a unique set of experiences, skills, and knowledge, and you, when you put two ideas together, have a unique way of viewing it and a take on that. Doesn't mean it's always right, doesn't mean it's always valuable, but it is unique, and it is you, and that is a competitive advantage, whether it's right or it's wrong. And I don't mean we're putting out negative, wrong, inappropriate content. That's not what I'm trying to say. What I'm saying is the things that make you a human that for so long in professional content were seen as negatives or amateur or unprofessional, that raw nature, that is an asset today.

In the day of AI generic slop, that those little nuances are an asset. The market just spent two years running away from AI slop faster than we could prove it. iHeartMedia just came out with a stat, right? iHeartMedia is changing their tagline to meet this trend. So think about what iHeart is doing. And these are not dumb people. These are some of the smartest media people in the world at iHeart.

They're not marketing their content quality. They're not marketing their content production value. They're not marketing their distribution or reach. iHeartMedia, one of the most sophisticated, one of the most well-heeled, some of the smartest people in the media game, particularly in the podcast and YouTube space. I know these people. I've met and talked with these people.

I deal with them all the time. They're marketing the humanity of their creators as a product. That is a complete seismic shift from what you've heard the last three years. And when a company the size of iHeartMedia makes guaranteed human their headline, their tagline, a value proposition, that's, that's not a trend. That's not something that we can ignore.

That is a market signal that we have to consider and integrate into our own work. And the founders, the creators, the leaders, the executives who read that signal correctly and act accordingly will capture massive upside, massive upside that will compound over time against their competitors that are trying to blast and blanket the market with AI slop content. Now, let's talk about why this has happened, because understanding the mechanism is how you use it. Twenty twenty-two, AI content tools go mainstream. Everybody experiments.

They're all over the place, some of which have already been run out of the market. In twenty twenty-three, the flood starts, right? AI-generated articles, podcasts, videos, newsletters. Consumer curiosity, obviously, for this type of content is high, and sixty percent of people in that time say that they're open to AI-generated content. Now, move forward to twenty twenty-four, right?

The flood, this AI content flood becomes a tsunami, and every platform, every brand, every solo operator pumping out massive volume, it just becomes a signal-to-noise ratio that collapses into nothing. Now, here we are, twenty twenty-five, right? Not too long ago, consumer fatigue has started to set in at this point. People can't articulate why, right? You may have felt the same way, but just something's missing.

The content might be technically correct. The hooks might be great. You might have appropriate structure, but it just feels emotionally empty. And now we find ourselves in twenty twenty-six. iHeartMedia, one of the largest media companies and brands in the world, runs the research and finds that only one in four people, one in four, from sixty percent in twenty twenty-four to twenty-six percent in twenty twenty-six, just two years later, the market has spoken and the bottom is falling out of pure one hundred percent AI-generated content. People just don't want it.

And it may be a trust issue. It may be a uncanny valley issue, but the stats don't lie. So here's the economic principle underneath all of this that we want to think about. When supply of something explodes, the price collapses. That's AI-generated slop content.

AI created an infinite supply of adequate content. And frankly, if all you're doing is pure kind of question-based content and your brand doesn't have a face and you're human, you don't have a pro-- you're a, a fully automated company where no humans are involved, could you still get away with AI-generated content? Because in that case, it might match your brand one for one. Maybe. So there are some edge cases where this might work.

But for the vast majority of leaders, creators, anyone building a personal or business brand, this AI-only content, it's a trap. This means that the price of adequate content is now effectively zero. But here's the other side of that. Scarcity creates value. The new scarcity isn't production quality, it isn't your distribution, it isn't even your audience size, especially since most of the social media platforms have moved to a more interest-based algorithm.

The new scarcity is a real human with a real point of view who has earned the right to hold it, sharing it in a raw and authentic way. That's it. That's the game. Live video, you know, one-off kind of, they call it on Instagram yapping, but, you know, kind of these raw takes, um, uh, green screen videos with where you're kind of a, talking over the top of a story or an article or something that was in the news and giving a unique or novel point of view, candid shots, stories on Instagram, like that type of feature. These are the things that our audience are relating to because it is the unique, nuanced, idiosyncratic nature of who we are that people want to connect to.

So here's the thing about that human asset. You cannot prompt your way to it. It's important. You cannot prompt your way to this. You cannot automate your way to standing out in this AI slop-driven world.

Frankly, you can't even hire an agency to manufacture this. They can help, quality scripts can help, qua- quality ideas can help for sure, right? So prompting, automation, these things can all help, but it's gotta be driven by you, the human. It's built through reps, through episodes, through showing up when it's inconvenient, through saying the thing that you actually believe, even if it may cost you some negativity or, or questioning of your viewpoint. If it defines who you are and who you want to work with, that is what you need to be saying, in the unique way in which you say it.

Because that, my friends, is your moat. If you've been building it, if you've been showing up consistently, putting your actual thinking, your actual thoughts on record, taking positions, taking a stand, being wrong in public when that happens, correcting yourself, navigating, showing your audience that you care, if you've been building that most valuable asset in 2026 in this content economy, if you've been doing it and not knowing that it had a name, it's called guaranteed human, and we have iHeartMedia to thank for that idea. It's about to become a pricing tier, guaranteed human. And I just wanna make this real for a quick second. I've done over 450 episodes of this podcast, Finding Peak.

It has been a labor of love for most of it, and only till recently, as our audience has grown, thank you, uh, have we started to monetize the podcast and actually extract some, some value out of it in, in terms of that way, right? But these aren't 450 pieces of content. They're not 400 AI-assisted summaries, 400 ... You know, these are 400 real conversations, real ideas, me sitting down and talking to you, right? Asking questions that you wanna know, extracting value, pushing back, understanding what the real value of, of an argument or an idea is from a guest, and getting that guest to dive deep.

These were episodes at the beginning that no one listened to, right? And over time, people started to understand, right? Guests canceled because our show wasn't big enough in the beginning, right? Recordings got corrupted. We, we had to rerun episodes, which is, if you've ever done this where you have a podcast, and something get- happens with the recording and you gotta call the person and tell them that you wanna meet, you need to rerecord, it is a very humbling experience, just to let you know that, right?

There's seasons in building this show where the numbers flat-lined, where, you know, just every rational business argument to doing what I'm doing right now said stop, but they didn't stop because I love you guys and I want, you know, the ideas that fall into my head, the things that I've experienced over the course of my career, if they can be of value to you in some way, I want you to have that. At my heart, I'm a teacher. I'm an educator. I've never gotten value o- out of my own personal triumphs or, or successes. I love watching the light bulb come on for other people.

It's why I do this right now. It's why I built this studio. It's why I take the time to put together these ideas and share this with you. It's not because I just wanted to push content out into the world. It's 'cause I wanted to help you in some way, shape, or form.

And I know not every idea I share here is valuable to you, but if you do extract value, then that's the whole game. If one little idea over the course of listening to this show changes your life, changes your business, adds more margin, gives you more time with your family, then every second that I sit here is worthwhile because I'm building something. I'm building something I believe in. I believe that what I'm doing is my easy mode, the zone where my natural talents, talking to a camera, extracting insights and novel ideas from, from commonly held beliefs. I've been sharpening it for 15 years, creating, consuming complex ideas, turning them into frameworks that, that people, my clients, my customers, my team can use every single day.

That's what those 400 episodes are, the 450 episodes. And now iHeartMedia is running ads that say what I've been doing and what many of you have been doing too. It's called guaranteed human, and I implore you, I just, I cannot stress this enough, be guaranteed human. I don't see another path. Because the thing about building a real point of view over time, it just doesn't become content.

It's not just content that you're putting out into the world. It becomes proof. It becomes validation. It becomes proof, proof that you were here, that you showed up, that you thought about this idea, that you cared enough to share, proof that you were there when it was hard, and you said the thing that you actually believe. That proof is now worth more than it ever has been before.

All right, so you've made it this far. What do we actually do with all this information? Uh, I'm not interested in just giving you some trend report or some stats. That's fine. I wanna give you a playbook.

I wanna give you a few ideas that you can run through that can help you actually execute on this guaranteed human idea. I would call it human optimized. In my consulting and coaching practice, I call it finding your easy mode, right? Move number one, name your point of view. What is one idea that you stand behind?

Not your niche, not your content category, your point of view. What is one contrarian, novel, new, base, core defining belief, a point of view that it's a position that you hold that maybe another reasonable per- another reasonable person could disagree with? Maybe it's, "I help entrepreneurs." That's not a point of view. That's a job description.

"Hard mode isn't a virtue, it's a tax," that's a point of view, my point of view personally. "The AI content gold rush created the most valuable scarcity in a decade," That's a point of view. What do you believe that most people in your space would never say out loud? What's that thing? Write it down.

That's your asset. That's your guaranteed human differentiator. That's the thing that makes you different from everyone else pushing out slop. Move number two, put it on record consistently. Many people will just say things once and move on.

The value of your point of view is it compounds with repetition and time. It becomes what you're known for. It becomes why people choose you over your competition. One episode where you say something interesting in a moment, one video, one social media post, it's not enough. Four hundred and fifty episodes where you say the same idea, the same core concepts, you build on them, you refine them, you hone them, you connect them in a c- to a con- coherent worldview, that's a body of work.

That's a brand. That's a moat. People love me and people hate me. I know from the comments. They know where I stand.

And honestly, the market rewards this kind of consistency. Not because consistency is virtuous, but because frankly, consistency is rare. Most people quit before that compounding kicks in. It is a shame. I've seen it far too many times.

Don't be most people. Move number three, price it like the scarcity that it is. This one is what most people skip. Like, most people skip this step when I talk through it. If you have a genuine point of view built over years that your audience trusts, you are not competing with AI content.

There's no competition there 'cause you're in a different category altogether entirely. While everyone else is trying to come up with a better prompt, you are just executing on what you believe. This means that you should be pricing in a different category entirely. The creators, the leaders, the founders who have fifty thousand people, deeply engaged subscribers who trust their judgment, it's not worth less than a brand with two million followers who generates AI content at scale. I would argue that the founder, the executive, the creator with fifty thousand deeply engaged subscribers who trust their judgment, that that brand is as valuable or more valuable than the one that has two million followers who just generates a massive amount of AI content at scale.

The engaged subscribers, the trust is worth more. The trust is the scarce resource. The trust comes from being guaranteed human. Trust is what guaranteed human is actually selling. So stop pricing yourself like you're competing with this AI content flood.

If you're being human, you're not even competing with that content. You're not in the flood. You're up on the dry land. You're standing there looking out over this ocean of co- of content slop, knowing that you easily stand out because of the nuanced, specific, novel ideas that you share, the human ideas that you share. So here's the thing about market signals.

They don't wait for you to be ready, right? iHeartMedia didn't run that research report to do you a favor, to do me a favor, frankly. They ran it because they needed to know where the money was going, and the money is going towards humans, unequivocally, undeniably. Real humans with real points of view, with real track records of showing up and saying the things that matter, that are interesting, that are novel, that are contrarian, that are valuable. The AI content gold rush, it's not over. It's just gonna get louder before it gets quieter.

That I'm a hundred percent sure of, so think just massive amounts of more noise. But the signal will be easier to find when it is human-driven. Ninety percent of consumers want a human. Ninety percent. That is a massive shift.

Massive, massive shift. The question is not whether guaranteed human, guaranteed human becomes a pricing tier idea. Um, think of it as an analogy. It kind of already is to a certain extent. The question is whether you, whether you're building that asset that earns the guaranteed human pricing tier, or whether you've just been blasting out a massive amount of AI-produced content slop that the market has already forgotten about and walked away from.

You wouldn't be watching this channel, you wouldn't be watching this video if you didn't have a point of view, if you didn't have a track record, if you didn't have expertise and ideas to share, if you didn't have a voice that no LLM can replicate because it was built from your life, not some mashup of data points. Name that point of view. Put it on record. Price it accordingly. This is the way.

Guys, if you enjoyed this video, I appreciate you for being here as always. Um, best way to support the show, like, subscribe, follow, comment. Uh, what do you feel about this idea of guaranteed human? Do you see this as the actual trend? Do you think that I'm off here?

Do you think that there'll be-- there are AI kind of content-only veins that can be valuable? Um, I know I think that side of the game, there will be winners, uh, but I honestly think that it's going to be incredibly difficult to compete in the AI content game. And for most brands, most leaders, most executives, most creators, doubling into their human side of who they are is where the true value is going to be and where the real competitive advantage is. As always, I love you for being here. I appreciate you for being part of this channel and my world.

I love you. I'm out of here. Peace!