Justin Forsett on the Evolution from NFL Pro Bowler to Entrepreneur

Hello and welcome to episode two of the Ryan Hanley Show and today I want to introduce you to Justin Forsett, an NFL pro bowler turned entrepreneur who has an incredible story. His story alone, his origin story alone isn't why I wanted to have him on the show. What I love about Justin is that he capitalizes every day in everything that he does on the his superpower and it has nothing to do with his athletic ability. I want to start with a tweet just because it's interesting to me. I'm a former athlete.

I'm division three college baseball player, maybe slightly different level, but I'm always interested in this kind of thing. And you sent out a tweet talking about the Oakland Coliseum. You said, if anyone wants to know what it feels like to fall on that dirt in the Oakland Coliseum, go outside right now, sprint as fast as you can in the middle of the street. Once you get up to full speed, jump as high as you can and belly flop on the pavement. I'm just, I'm just interested.

Like, was it really that bad? Like, it just sounds terrible. It is that bad, man. So, so after I sent that tweet out and it went viral, that tweet is like over 20,000 likes, uh, before it had tweet. And, uh, so with that, that is baseball field.

Cause the A's are still playing and the football field, they're playing the Coliseum. So in the middle, like around a 50, 40 yard, 40 yard line, uh, grass is grass. And then you have this huge chunk of like clay for the infield. And what they do is like normal for a baseball game. Cause I played baseball in high school, normal baseball game.

They rake the sand, they water it, they make it soft. But in that Coliseum, they remove all of the extra dirt, all the extra, you know, sand from the infield and they dry it out. So it is super hard. It is like, like you can hear your cleats, like as you were walking on concrete with your cleats on. It is, it is brutal.

And people were sending me like photos of like Pete Rose diving into second base, like jumping up and I'm like, man, it's not the same. If Pete Rose dive, uh, head first in this clay, like he would have woke up, he would have got up with like most of his chest and face missing. Yeah. Yeah. It, you know, I've heard the story, you know, and players have talked about it for years, how bad it is.

And it, and I guess that's obviously why they're leaving for Las Vegas, but, uh, or at least part of the reason why they're leaving for Las Vegas. But, um, it's interesting to me that today, 2019, and this was, so I was scrolling through all the comments and it's just funny how, um, people can't just give you that comment. Like they've never been there. They've never experienced it. They're going to hammer on you with all these gifts and pictures.

I just thought that was so funny. It's good that you're taking it in good nature, right? Yeah. Yeah. For sure.

It was fun. So, um, obviously I have you on here and I'm sure I want to share your story with this audience, because I think, um, you're, you've had a really interesting journey in your career. Um, and I want to start kind of at the beginning of, of where, um, you were drafted in the seventh round in the, in the NFL draft. And, uh, I think, you know, baseball has 70 rounds or a hundred rounds. I mean, it's goes on forever, but in NFL it's, you know, if you get picked towards the end of that draft, a lot of those guys don't end up making it onto the actual, uh, 53 man roster, whatever it is.

And, um, so, and I've heard other interviews that you've given where you've talked about your preparation and I am just, I'm really interested in both your mindset, like when you got drafted and then like, when did you start to figure out that you were going to have to work, you know, that much harder to kind of make your dream a reality. Talk me through that process. Cause it had to be, you know, super, uh, you had to go deep on that. Yeah. I mean, it honestly all started from a young age, man.

I was always limited labeled, you know, the underdog. So I was, you know, had to fight for what I wanted. Nothing came easy for me. So I had to put in that. That's what equity I had to work hard.

I had, you know, they were telling me I was too short and too slow, too small, all these different types of things my entire life. So getting drafted in the seventh round at pick two 33, um, you know, just a few picks away from Mr. Irrelevant. Like that was no different to me. I just had to keep my head down, stay focused, excel at what I could control, uh, which was my attitude, my effort and my preparation and, uh, and, and just kind of let the chips lay when they, when they may, because, um, that's what I was used to.

What do you think is different about that though? So many people, I think, you know, at five, eight, right. Not prototypical size for an NFL running back. A lot of people would have just given up. Like as soon as they heard their first, the first coach or the first, you know, parent in the stands or whoever say, you know, a man, like you're probably just too small.

Like they would have believed that they would have let that sink in. And obviously you didn't. So where do you think that comes from? One, um, it was be simple because I did believe in my abilities. Like I, I believe that, you know, I had something special within me.

Um, and then, um, just where I came from, I wanted so much more for my life. It was something that thing, the thing that I was chasing was greater than myself. So I wanted something better for my family. You know, I was at one point, you know, living out of a motel with my dad and my, my, my mom and two brothers. Um, there was times when I had to take baths with bottled waters.

There was times when I had to do my homework by candlelight because we couldn't afford to pay bills. Like all those things I was thinking about in tough times. And those would motivate me. If you, you want me to keep pushing forward, I wasn't going to let anything, um, stand in my way, not even critics doubt, uh, from people around me, coaches, um, teachers, you name it. I w I was not going to be denied.

When you get to the, to the, your very first practice or OTAs, um, are you invited to OTAs as a, as a draft pick? Yeah, yeah, yeah, yeah. So you can, um, there's an OTAs and all those mini camps. So you get there, like, is there immediately an established pecking order or it's kind of all the rookies grouped together? Like how, how does that work?

Like, do you, are you fighting from day one or are you, do you get like, like from high school to college, you kind of get a rebirth, right? Like everything you did in high school is kind of reset. When you get to college, you get to kind of reestablish yourself in this new space. Is that the way it is in the NFL or does, is there still that pecking order that's coming in? Well, first, normally you get there with the rookies.

So the veterans aren't even there yet. So you're just practicing, working out and training with the rookies. And so you, everybody's in the same boat and then you kind of get you up to speed. And then you have like your first real organized team activity, OTA, and, um, you're practicing with the team. And that was pretty, pretty cool.

I mean, there is a pecking order when you see the starters going in and I'm in a huddle with, you know, Matt Hasselbeck and Walter Jones is a hall of famer. Um, and, uh, Julius Jones was the running back, starting running back at the time. Uh, Nate Burleson, um, all those guys. I'm like, man, this is guys I watched on TV. It's kind of a surreal moment.

Like, man, you, you kind of made it and I'm in a huddle getting a play call from Matt Hasselbeck, uh, was pretty, uh, pretty insane from me. So, uh, that was definitely pecking order. So tell me a little bit about like the first time. So I, I've, I've, I've interviewed other, um, athletes. Uh, you're the first person I've ever talked to who's been in NFL.

Um, and I, I, I was talking to a gentleman who used to play in the NHL and I asked him like the first time you put one in the back of the net, like your rookie season, you pump one in the back, you know, what was that like? And he's like, well, you know, I'd done it so many times and, and, and, and other leagues, like it wasn't that big a deal. Is that the same? The first time you take, you take, you touch pay dirt in NFL, you know, you, you, you bust through and you score a touchdown. Does it feel the same?

Or is that, is that another level? No, man, that was a pretty special moment, uh, for me to get into the, uh, get into the end zone. I remember I was in, uh, it was in Phoenix playing the Cardinals and it was my, uh, second year in the NFL, uh, where I scored my first record season touchdown. And, um, somebody got hurt, the running back started running back at her. So I thrust in for the, I got thrust into the lineup for the rest of the game as every day I'm back and, uh, broke through.

And it was just like, oh, you know, adrenaline rush, you know, just all the emotions of, you know, scoring your first touchdown. Um, it's kind of like you finally made it and arrived in the NFL. Well, and that was during a time when you still couldn't dance, right? So what'd you, what'd you do? So I always, I was pretty simple, man.

I always, uh, gave thanks and it was like a prayer after, uh, after I scored a touchdown. So. Yeah. I, uh, I, I like, you like the dancing. I, I liked it.

They brought it back a little bit. I think it's fun. No, it's great for the game, man. I love, for a long time, NFL stood for the not fun league. So, um, I think that bringing it back brings better personality, you know, the fans love it keeps them engaged.

So it's good for the sport. Yeah, for sure. So, all right. Well, you know, I think I can talk to you about the NFL side the whole time, but the reason, the thing that I feel I find is the most intriguing about your story is not just the fact that you became a pro athlete, but that you transitioned your career from pro athlete to entrepreneur. And talk to me a little bit about, uh, when have you always seen yourself as a business person has business always been on your mind or was there a time in your career when you started to say, Hey, like, you know, the next, what am I going to do next after the NFL and business might be a good option for me?

Well, my dad was an entrepreneur. We had a restaurant for a few years growing up in Florida. Um, but I didn't know if it was going to be, you know, kind of, um, my lane once I retired. Um, but once I got in the NFL and I started seeing like those staggering statistics, we were saying like 80% of football players two years after they're done, uh, are either bankrupt, divorced or depressed. Um, I knew I didn't want to be in that number and then that statistic.

And, uh, I would look around and I saw guys like, you know, Magic Johnson at the time, Michael Jordan, Roger Staubach in Dallas. Uh, these guys like really transcended the game and use their sport as a stepping stool for their, their next career. And they excelled at it and it became moguls. And, um, that's kind of what I wanted to do. I was kind of trying to find out, okay, how was, how was I going to do it?

Uh, fortunately or unfortunately, I was fired a lot of times. I was fired six times during my career. So I had to think about the end a lot. And, um, you know, I had this concept, um, and talk about shower appeal, uh, with a couple of my college teammates. And I felt like, okay, this can be the avenue where I can be, you know, a voice to those who, uh, were placed in the box, us being athletes, like just like play football or play a sport and just do that.

And you're fine. And then you'll go broke. But I wanted much more. I wanted to be in that other number with like Magic Johnson and Michael Jordan. So I pursued the business angle, entrepreneurship.

Yeah. What does it feel like, like what would go through your mind when, um, you hear that you've been released by an NFL team? Like, you know, you said like you, you had been fired six times and then, you know, you've, you found another, um, you found a job with another team, um, move throughout a couple, a few different teams. Um, I was not your biggest fan when you were in Baltimore cause you used to run all over my bills. So I have to admit that.

But, uh, obviously like you had, you know, very high moments and then, and then obviously you, at different times you were released. Like what, what goes through your mind in that moment? Like, are you questioning if there's another job for you every time? Or did you reserve for a period you knew you'd be able to find something else? Well, the first time I got fired, I felt like I had an opportunity to go somewhere else because it was so early in my career.

Um, but there's sure there's many times we, I didn't think I was going to have another opportunity to play in the NFL and live out my dream. Uh, I can think about that time in Jacksonville where I got fired there and I was getting ready to transition out of football. I was getting ready to, you know, do full-time business and, um, you know, entrepreneur journey, start that up. And, uh, you know, out of nowhere, Baltimore Ravens gave me a call and then, then my career took a turn for the good and, uh, was able to do some amazing things there in Baltimore. But, uh, but yeah, there was definitely a lot of, a lot of downtime.

Yeah. And for, for those of you who don't know, that was your, uh, your Pro Bowl season, 1200 plus yards scored, uh, ATDs on the ground or ATDs total. Um, you know, that was, well, that was the year that I actually, uh, uh, watched you live. Just, just mow down my bills team, but that's all good. We'll let that, we'll let that go.

Uh, uh, so, okay. So, so you're, you, you get to the point where you kind of feel like it is the end. Right. And that was with the Denver Broncos, correct. That's when you were with the Broncos.

Um, you know, you, you, you, you, you've decided that you're, you're not going to be the statistic of, of, uh, former NFL or who ends up going broke and, um, and business is going to be the next step. Like, tell me about where the shower pill came from. Like, how did you know this was the venture that was going to be this next step? Well, I'll just give a little backstory on just, uh, the term shower pill. It was, it came from the NFL locker room.

Um, this is Joe inside, a joke where there's pills for everything, but no pills for a shower. So when a guy skipped out on a shower after a training session, he said, I'm taking a shower pill, bro. Don't judge me. So that was a joke, but it wasn't really a laughing matter inside the locker room because you could get things like staff and ringworm and skin infections. Uh, so we wanted to come up with a solution and, you know, create an actual shower pill, uh, is what we did, which is a disposable washcloth and antibacterial toilet that removes sweat, dirt, and body odor after any of, uh, sweat.

And, uh, so we had the idea, the concept, the locker room loved it, but when we knew we had something really special, it was when, uh, the feedback outside of the locker room came in and it was, you know, your soccer moms, the campers, the hikers, the fitness enthusiasts, the runners, they all embraced the product and made it their own and felt, you know, found a home for it, um, so to speak. So, uh, we knew we had something special. We had like product market fit. Uh, people were buying the product. They had, we were getting rave reviews.

You know, we're Amazon's choice product on Amazon platform and over 500, uh, reviews. And it was like, okay, well, I guess the product works. And, uh, you know, we just need to pour some gas, more time, more money on it, more money in it. And, uh, you know, the sky's really the limit for us. So that's kind of when we knew we had something special and I can go in full time and we kind of try to push this thing forward.

Yeah. So, so talk to me about the genesis of that. Cause that's a, that's a, there's a lot in there that I'd like to unpack around the business side of this, you know, and, and I guess maybe just in making this transition as clean as possible, like when you're looking at the entrepreneur side of your life, you know, what, what skills, what lessons, uh, aspects of, of work or whatever, um, train like from your NFL life to the entrepreneur, like what, what transitioned, what came with you? And you said, you know, this is something that, that really helped me from this previous life that I live and, and what things maybe didn't transition over as well, or, or that you had to learn, um, now that you've been an entrepreneur for a while. For sure.

Uh, so a lot of transitions over, man, uh, transfer over to the entrepreneur life from football. Uh, I feel like I'm in a, on a, on a, on a gridiron every day fighting. Um, so work ethic, you know, commitment, sacrifice, discipline, all those, it takes all those things, uh, you know, to be a great football player and to be a great businessman. And I use those skills that I had, you know, just being consistent, persevering through tough times. Uh, I'm no stranger to that.

So I fit in well in the entrepreneur, uh, lifestyle. Um, some of the things that I had to pick up, um, with some of those skills, like, you know, understanding, you know, P and L's and your balance sheets and investors and raising capital. Um, those things didn't necessarily come natural to me. I actually had to study, had to research. Um, I spent some time, um, an executive program at Harvard Business School this year.

Uh, for us, um, I developed, you know, even more skills to help me in my business. Um, reaching out to people that have, um, experience running companies, have great mentors around me just so I can, uh, learn and be a sponge from, was important. Uh, just to get some of those, uh, those other skills that I was lacking, um, that I didn't get from the football field. So, uh, there, there was a, there was a lot there that I, that I didn't, uh, have, but more so than not, uh, a lot transitioned over from the football field. Do you ever feel like, you know, I, from my own athletic career, um, I, I felt like sometimes the business side of, of things like perseverance and it's, it's almost more difficult mentally because when I, when I was a baseball player, I knew I, like, I just need to go out and hit on the tee for an hour.

Like, that's what I'm going to go do. I'm going to go do that. And, and I, and I can see results. And sometimes it feels like, and I'm just interested in your take in this, like it, you do, it almost feels like in business, a lot of times you can grind for a long time before you see any real development. And then it'll kind of snap forward.

Sometimes if, if, if everything works out where, when I was in my athletic career, I felt like I could see more incremental changes or more incremental improvements or adjustments day to day. Um, a little tweak here, a little tweak there, um, some practice in a certain area. And I could start to see those improvements. And I know even in my own career in business, I have struggled at times with like, man, I feel like I'm doing a work and I, and it doesn't actually feel like I'm getting the reward that I should be getting. Did you ever find any of that or have similar experience?

Yeah, man. Uh, I felt that, you know, not only in, you know, business, but also my playing career. So my breakout year in the NFL didn't come to my year seven, you know, I was 29 years old. Um, you know, uh, that was, you know, 15 years of me doing the same things over and over again, until I got a true breakthrough in my sport. And then my, you know, so, uh, I was no stranger to that.

So I understand that just like in sports and in business, uh, it's a marathon, not a sprint. So you just gotta water, you just gotta, you know, uh, plant, you just gotta just make sure that you are excelling at those things that you can control on a daily basis and embrace the process. And if you do that and stay committed to it, I believe with consistency, you will see, um, that, that, that growth that you want and you'll see your dreams, uh, come true or those goals that you, uh, want to attain happen. Um, so that's kind of where I look at it. I think it always is like, you know, I may not see huge results today, but I understand that it's a marathon and, and not a sprint.

So that's kind of my mindset. Yeah. One of the things I thought was really interesting, um, in preparing to talk to you today was, um, your experience on shark tank. So I'd love you. I'd love you to talk through a little bit, just both, you know, why you went on shark tank and what that experience was like.

And then, uh, and then some of the things that you learned coming out the other side of it, man, shark tank was, um, was an amazing experience for me on so many levels. Not only, you know, to get on the show, to be there, knowing that, man, this is a way for us to get our product and brand out there to, uh, to basically the world and on a big stage, but also getting there, not getting a deal, receiving the feedback that we got mostly, mostly positive, but knowing that there was an area inside, inside of our company where I could grow and we could grow and in the financial part and having a CFO and, you know, being happy about our standard of P and L balance sheets and all those things. And, um, you know, that helped me, um, even though it didn't feel good at the time being rejected on national TV, uh, it helped me grow as a businessman. Um, and as a teammate in my, within my company. So, uh, that experience, you know, standing in front of, you know, Mark Cuban and Barbara Cochran and Lori Bernier and Alex Rodriguez, who was the guest judge at the time, it really propelled me, prepared me to be where I am at now where, you know, uh, after that we kind of had to take a step back as a company and think about, okay, where are the areas where we need to grow, where we need to tighten things up and, uh, kind of prepared us where we went on to good morning America and crush that and then go from there into target nationwide where, you know, when all 1800 stores now and a few other distribution channels throughout the country.

Um, but if I didn't have that moment, um, of rejection, um, I wouldn't be where I'm at, where I'm at today. Did you get to spend any time with the judges outside of what, just that moment when you walked through the doors? No, no, we didn't. It was in and out. We were the first group to pitch.

And, um, so there was like, they had a whole day, uh, left to get guys in. Yeah. How much total time do you think you spent in the room with them? Cause you only get, it's like minutes on the, on the television. Yeah.

Yeah. Yeah. Yeah. So we were over an hour in there, uh, talking, going back and forth and they show four or five minutes. Yeah.

That's interesting. So one of the things I thought was really interesting, um, in, in, in kind of looking through that experience for you was, uh, after like the, the time when the show aired, you were pumping the show really hard, even though you knew that you hadn't been in, you know, you hadn't gotten a deal and you like got a little bit of flack for that, which I, um, just talk me through one year thought process. Cause I, I love that you did that. I think it's, it's tremendous. And I understand why you did it, but you know, one, what was your thought process?

And two, like when you do, you know, someone in your position does have public persona, um, you know, like when you get pushback on something or you get flack or you get haters, we were talking before about all the P Rose flop gifts that you got, like, how do you handle that emotionally? Um, man, I, like I said, I grew up, I mean, no one expected me to be where I'm at today. No one expected, you know, this five, 890 pound running back to play nine years in the NFL. Um, so being rejected, being, you know, uh, laughed at or criticized is something that I've been used to. And I just ignored the noise, whether it's, you know, good or bad.

Um, and after, you know, I reason why I pumped it, you know, and people are like, man, why, why would you do that? You know, you didn't get it. You didn't get a deal and it just looked bad. So, uh, the reason was because man, this is an opportunity for people to see us take a loss on TV, so to speak, and you take a loss from where we didn't get a deal, but I wanted them to be able to see that it's okay to fail. It's okay to take a loss as long as you learn from it.

And I was determined and made a declaration to myself that this won't be the last time that the world sees me as an entrepreneur. Uh, I'm going to do everything I can within my power to make this company go. Yes. You saw me when I was at my lowest point as an entrepreneur. Uh, but just remember that I'm not dead yet and I'm not done yet.

Uh, with this, this passion, uh, that I have in this company that I'm running. So I want people to see that it's okay to, to have some rejection and some setbacks. It's how you respond. And, uh, you know, I think about that every day. And when I wake up, um, you know, it pushes, it pushes me and fuels me to go forward.

I'm so interested in that mindset that you have. This to me feels like the crux of, of, or at least a part of, um, the success, how you've gotten to where you are in all the different aspects of your life has been this particular mindset, like that, that you didn't, you don't let these, you know, I hate the word haters cause I feel like it's so overplayed, but just any negativity, you don't let that slow you down, right? There's something, some sort of belief inside you that, that you just, you know, this is what I believe. This is who I am. I'm going to keep pushing forward.

Cause I know where I want to be. Is there, are there any, um, there might not be tactics, but are there any, um, I guess ideas, mantras, concepts that maybe someone who doesn't handle it so well, right? Like when negativity comes into their life, they, they really, they, they let it drag them down. Is there, is there anything you can share with them that they, that they can maybe hold in their head or, or something that they can repeat or maybe something that you've written or created that they can go back and watch that to help them get through this? Cause this to me feels like your superpower.

Uh, if I'm, if I'm, if I'm pulling it out. Well, man, yeah. Um, for one, you know, my faith is very important to me. So I realized that, you know, a long time ago that I'm on earth, not only for myself and self-consumption, but that make a difference and have an impact in people's lives. So anytime I come across anything that, you know, I see as a setback or adversity, I think about like the greater scheme of things and how I can use that, um, to help people.

So when adversity hits, I don't ask the question, why me, uh, or why do I always have to take the long road or the hard road? I asked the question, how, how can I use this to make me better? How can I use this to push my company for, how can I use this to make me a better husband, better father, you name it. So, uh, that's the kind of perspective that I take. And then realizing that, you know, there's going to be a lot that's out of my control.

So those things that I can control, excel at it, attitude, effort, preparation. I say it over and over again, it's important. And then being accountable, um, to what I call a huddle in life. So I have a group of people, a group of, uh, individuals that I trust, that I can be vulnerable with, that I can be transparent with, that kind of helps me and push me when times get rough. Um, and a lot of times people want to isolate themselves when they get hard times, but that's when you really need to dig deep and dig deeper into your huddle where you can get guidance and instruction, um, you know, from those people that love you the most.

So, uh, the combination of those things can allow me to have that, you know, a mental. So, so I, I love this, be accountable to a huddle idea. Um, it's for the non football fans who may be listening to this. The huddle is the collection of guys on the offensive side of the ball before they play is. And, uh, and that just, just to give people some context, I'm sure I think most people understand the reference.

Um, the question I have from what you just said and, and thank you for that. It really is. I think, uh, what I was looking to get, um, how do you choose that huddle? Like for you, like you personally, when you're thinking about the people who are in that huddle with you, um, how do you, how do you choose them? Like what goes through your mind when you're, when you're thinking about who you want to be in that space with you?

Uh, people that add value, you know, people that experience, people that, um, are honest, people that are loyal, trustworthy, um, because you want to be in a place where it's actually a safe place where you can be vulnerable, where you can vent, where you can really say what's on your mind and not really feel like you're going to be judged by the way you feel, whether you're better and different. So I look for those people. Um, you know, and I always say that if you're the only person in your circle or huddle that adds value, then it's not a circle, it's a prison and you can find your way out. Um, because, uh, you want people that are going to lift you up and, you know, and add strength to the group, not, not stress. So that's kind of what I look for.

Yeah. So where, um, I want to bring us back to the shower pill. Um, where's the shower pill going from here, man? I mean, your national syndication and targets, I know you're in a lot of fitness centers, including crunch, including metabolic. Uh, and you know, what, what's the, what's the next step for, for the shower pill?

Do you have any other products coming out, out of the company? Like talk to me a little bit about the, about where, where the next steps in your entrepreneurial journey go? Yeah, man, it's pretty cool with the shower pill, which, you know, it simply means it's just that shower on the go, um, you know, product. And, uh, we got the body wipes out in stores, gyms all over the country. And, uh, we actually have our face wipes coming out, which will be in target all over the country here next, starting next week.

Um, what we released in that product and we'll probably have another skew coming out here, uh, soon before your ends, but, um, but yeah, just create more cool, dope products for the consumer that, uh, on the go and enjoys fitness and, you know, uh, health, you know, so that's kind of, that's kind of the direction we're headed. Well, I, I'm very glad that our, that our paths have crossed one, because I got to spend this amount of time with you. Um, also, you know, and I, and this is a, you know, in full transparency to everyone listening at home, we sell, we sell the shower pill, the body wipe, um, in, uh, metabolic studios. And the reason is that, uh, it works. Um, there's a lot of, a lot of people that come in there, like they're moving, they get a metabolic workout and they want to get back to work in that extra 10, 15 minutes that it takes to hit the shower.

Maybe they just don't have that time or, or maybe they just want to clean up before they jump back in their car and head home for the family at the end of the day. And, um, you know, in terms of everything that you'd want out of a wipe that non-alcoholic, uh, you don't want, you don't want your skin to get dry. That's not what happens. You know, the, you got a nice smell. Um, you know, you within no time, your clothes feel just like as if you hadn't used it, which isn't the case with other body wipes that I've used.

So, um, it's been, it's been a good product. And I'll tell you, not just a lot of people come in and buy them out of our shop who are going camping. You would say campers, that's a huge one. Like people will come in like clients will come in and buy a couple boxes and take them out. Um, and they're going camping.

So, Hey man, I think you got something. I think it's incredible that, uh, that you have been able to be such a shining example of someone who can take a professional career and transition it into, uh, an entrepreneurial journey. I think whether it's the NFL or just working for a large company, I don't think it necessarily has to be a pro athlete. I think, uh, what, what I love about your story is that you didn't let the first, you know, you didn't let the first half of the book be the second half of the book. You, you, you kept writing that story.

Uh, and, uh, and I'm just very happy that you came on here and shared it with us today. Thank you. I appreciate you having me, Ryan. It's my pleasure to be on. Yeah.

Just, just where's the best place for someone to connect with you. I'll have links up on the show notes and everything, but just if one place for people to get at you. Yeah. You can go to, uh, at Jay Forsett on all platforms or at Shirefield on all platforms and find me there. All right.

Appreciate you, man. All right. Thanks, Ryan. So close twice as many deals by this time next week. Sound impossible.

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