The Spiritual Secret to Wealth No One Talks About | Kevin Trudeau

Hello. I'm here during the lunch rush with Janice, who owns her own food truck Best cheese steaks in town Janice traded up to GEICO Commercial Auto Insurance for her food truck business. We're here where she needs us most They sure are We make it so easy for her to save with customized coverage that grows with her business. Sorry, I- I just get so emotional talking about saving folks money Not this onion I'm chopping? It's just so beautiful.

Oh, yeah. No, it's the onion Get a commercial auto insurance quote today at geico.com and see how much you could save. Get more with GEICO See, people that don't succeed are always good at one thing, making excuses. Successful people aren't. They s- they, they know what they don't want, they use that negative energy or that pain to clearly define what they do want.

They see themselves in possession of what they want, as if they really were in possession of it, and they feel now as if they would feel if they actually were in possession. So the point is, this is what wealthy people do. Your mind creates reality. In a crude laboratory in the basement of his home. All right, Kevin, man, it, it's such a pleasure to have you on the show.

Thank you for taking time with us today. It's my pleasure. Glad to be here. So highly successful guy, and one of the things that I found very interesting, um, is this concept of spirituality in your work. And, and I'm very interested in this because I've found that the...

I, I'm very spiritual guy as well. I'm a Christian. I was raised half Catholic, half Methodist, so, uh, and you know, I kinda live in both those worlds to a certain extent. Um, but I found the, the more I've developed the spiritual side of my life, the more successful, the more, uh, fulfilled with where I am, yet still driven I've become, and I'm very interested in how that manifests in your life and how it's played a role in your success. Well, there's an interesting concept that I coined many years ago called spiritual materialism.

And, and it talks about the fact that there is not a distinction between spirituality or consciousness and making lots of money. Generally, we put those into two different categories. You're either gonna be rich or you're gonna be spiritual. And if you look from a Christian perspective, you know, people always quote, quote a particular scripture that says, uh, "It's easier for a, a, a camel to walk through the eye of a needle than for a rich man to enter heaven." Mm-hmm.

And, and that's really a, a misquote and a mistranslation of the actual. The eye of the needle was actually a door into the city, and the camel, in order to get in, had to unpack, in other words, leave all the material stuff there, get on its knees, humble itself, and go through the door, and then all the material stuff came in with it. So it's a really little misno- misunderstanding of, of what it, what it says. But the bottom line is everything is spiritual. A spiritual guru years ago was asked, "Show me where God is."

And his response was, "Show me where God is not." Hmm. The whole idea is everything is an expression and extension of the one universal consciousness, which is all things. Mm-hmm. Therefore, everything is spiritual in nature.

The Rolls-Royce that I drive is spiritual in nature. The Ferrari is spiritual in nature. The private jet that I'm flying on is spiritual in nature because it's made of... It, it is a, it, it is, is an extension and an expression of that one universal consciousness. So you can be spiritual and material.

The difference or the distinction between the two, because we do know people that are money motivated, and they're not spiritual. We know people that are very spiritual and h- and are com- flat broke. The distinction is a word called detachment. Hmm. If you are attached to material things, then you lose, quote, "the spirituality or consciousness or understanding or awareness of love and God," right?

But if you are detached from things and you use things and love people instead of using people and loving things- Mm-hmm ... that's when you attain freedom and liberation on all levels and dimensions, and you can become successful materially or financially to any degree you want, but more important, as you pointed out, fulfilled. You have a sense of peace, a sense of certainty, a sense of centeredness and oneness and connection so that when you go to sleep, you have a smile on your face, and you go to sl- sleep tired instead of bored, and you wake up excited instead of tired. So I, I, I love that. I, one of my, one of the core values that I operate through and have to remind myself constantly of and, and am trying to, uh, teach to my children, I have a 11 and 9-year-old sons, a- is this idea of detaching from the outcome, right? Not that the outcome's not important, but we have to detach from it because that attachment to the outcome of any activity that we take, right, immediately applies stress, pressure, anxiety, emotional connection, uh, uh, pushes us in a way that takes us from the activities that we need to do, right?

We start focusing on this outcome and not the actual things that are gonna get us there and our enjoyment and fulfillment in those activities. And, you know, is this, you know, one, do you agree with that premise, that this idea of detaching from the outcome i- is a way to ultimately... Like, I found the most success in my life when I've... Not that I didn't want the outcome, right, but I detached from it, from it and focused on, on enjoying, finding passion, energy, excitement, purpose, meaning in the things that would ultimately lead to the outcome. And is- You- Is that where you seem to be going or...

Y- you're one of, one of the first and only people that I've ever met- That actually articulated that and have that awareness. In my trainings, like Your Wish Is Your Command: How to Manifest Your Desires, my audio course or my book, and some of the other courses I have, the Success Mastery course, the Science of Personal Mastery course, I talk about a missing key to the law of attraction or the missing key to the manifesting formula, and that missing key is detaching yourself from the outcome, releasing an attachment to a particular outcome, which is what you just said. I mean, that really is the missing key. Not being attached to a particular outcome releases or frees you from thinking about and feeling the fact that you don't have it or the lack of it, which if you're in that mode, if you're feeling the lack of something, the, the fact that you don't have it, the absence of it, you're not going to attract or create or manifest that in your life. And that's why th- what you really just described is the definition of the axiom the journey is the reward.

Yeah. Or success is the progressive realization of a worthwhile g- goal. It's not the attainment of it. It's working toward it. And the reason why, there's a, there's, there's, there's a, there's, there's something that ca- i- is the cause of that.

We think that we want to attain things in order to gain happiness. That's not true. The most powerful chakra in the body, right, is the sexual chakra. We have that drive for procreation, for survival through sex, and it's a major, major drive and we all know this. But it's not sexual drive.

We talk about the sexual chakra, for those who know about chakras. It's really not a sexual chakra. It's a creative chakra. Mm. Because the act of creating is expressed in the act of sex, which is procreation, right?

Mm-hmm. So the creation drive means we are happiest when we are in the act of creating, not in attaining or having something. Example, if you, you have children. Yep. You go to the beach and your child says, "I wanna build a sandcastle."

He doesn't say, "I wanna have a sandcastle." He says, "I want to build a sandcastle." That's where he gets the enjoyment. And as soon as he builds a sandcastle, what does he do? He destroys it.

Because it's like, it's a, it's no good anymore. I was gonna say, all he really wants to do is destroy the sandcastle. Exactly. Now I wanna destroy this so I can build something else. So it's this beautiful, uh, act of creating.

That is where we're the happiest. When we are in the act of creation, whether that's through building a garden, cooking, painting, doing some, you know, models, uh, whatever, building a business, creating a happy family, creating a relationship. When we're in the act of something... The holidays are here, and that means it's the most wonderful time of the year to save with Rakuten. Use Rakuten to stack cash back from your favorite stores on top of holiday sales.

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Uh, doing something that is creation, that's when we have the most bliss and joy. And when we're vibrating or putting out that frequency, that's when the universe starts providing to us more situations, opportunities, events, conditions, and people to give us more of that feeling, and that's when we have this momentum cycle or success cycle. Yeah, I, I, I, I love that. You know, it, one of the things that I've realized too is when you focus on the, the purpose or the, the activity, the journey, right? And, and you find, I'll use the word joy in that activity, right?

In, in the, in the actual work, in the, in the, in the effort, in the process. Oftentimes, we, we, we create this outcome in our brains that we think we want, right? I wanna have a Ferrari. I wanna have a private jet. I wanna own a nine-figure business.

Right. Whatever, whatever. But in the pro- That might not actually be the outcome you were meant to have or the outcome you actually even want. Like, y- you know, I, I was talking to someone, uh, this was maybe six months or so ago on the podcast, and he was talking about the fa- a successful guy, um, but he was talking about how, uh, he, in his mind, he could've been much more successful financially, right? He's like, "I could have taken this and bought this company," and he, and he, you know, and smart enough- Right ... and successful long enough that I believed that, you know, he could've done those things.

He wasn't just talking. But he said, "What I realized through the process is if I had taken that leap further to this outcome that I originally thought I wanted, the things that I love to do in my business, I would've had to have given up to get to that level." So, like, in his brain, he set out to be, you know, here, but what he realized is he enjoyed and found so much purpose and could be highly successful in and of itself in this other area, and just by doing the work His outcome that, that he actually brought the most peace, love, happiness, fulfillment, purpose in his life wasn't this original outcome that he set out to get. So if we're only focused on this outcome here, we actually can take ourselves off course becau- in the process, if we're not actually, like, present in that, in that moment. Um, and you know, I, I find, and, and I, I really would love for you to talk about this 'cause, 'cause where all your, your expertise is, is, like, one of the things that I, I know I struggle with, and I think a lot of the entrepreneurs that come to me that are very early and, um, I don't do any formal coaching, but I, I do talk to a lot of entrepreneurs on the side, and is, is this idea, how do we stay present through this journey? 'Cause it's so easy to get lost in all the different distractions and the outcomes and the pressure and the status.

And, and as we grow, you know, you know this probably m- better than anybody, right? All these people start coming to you. How do we continue to stay centered and focused throughout this journey? Well, it's interesting 'cause many of the things you said I want to address and, and talk about. There's sound, good advice, and then there's real advice.

There are people out there that teach about success or manifesting or creating a great, happy, suc- super successful life because they know a lot about it, but they don't know it. There's a difference between knowing about something and knowing something. You know something through direct experience. That's the only way you really know something is through direct experience. Now, my businesses have generated, in today's dollars, it's been estimated, like, $25 billion.

That's a lot of money. Okay, so I've achieved a lot of financial success. The people that I associate with, I was, uh, you know, whether it's prime ministers or presidents or, you know, business tycoons and moguls around the world, I was spending a week with 30 guys, and we kinda would... Just messing around, figuring out, what's our total net worth- Hmm ... you know, between us? And it, and, and when you added in the money that we control, 'cause one guy was the chairman of one of the largest hedge funds in the world, it was over almost a trillion dollars.

Holy shit. Okay? In money you control. So when you talk to people that have this mega ultra wealth, we'll call it the elite class, right? And you say, you know, "What do you do?"

And so forth, it comes down to certain common denominators which keep them focused, which keep them present, which keep them motivated and inspired. One of the things is the why behind the why, and it's what you just first started talking about. A person says, "I want a new Ferrari. That's what my goal is." All right, great.

When I talk to that person, I say, "Why do you want the Ferrari?" "Well, because I, uh, I w- I just want it." No, that's not really... Why do you want it? And when you start asking that question and asking it again and again and again, it comes down to how I think I'm going to feel when I'm in that Ferrari.

So it's a feeling you really want. You think that the Ferrari's gonna give you that feeling. So it's really not the Ferrari you want, you want a feeling that you don't have right now, and in fact, you really want other people to think about you in a certain way. Mm-hmm. That's what you really want, and people get beat red and they go, "Yeah.

You know, I feel embarrassed, but yes." And so what it really comes down to is to- Can I just stop you there one second? I'm sorry to interrupt you, but you just said something that, and I just don't wanna lose this. Do you think someone should feel embarrassed for having that feeling? Oh, no.

They should be aware of it. They have to be aware of the truth instead of denying it, and they have to welcome it instead of resist it. That's the only way you can transmute energy. It's like, uh, Shakespeare said, "To thine own self be true." Mm-hmm.

In other words, you know, it's, it's, it's self-realization. You have to really be aware. I'm sorry to... I just, I'm sorry to interrupt you there. I just, I, I...

You said that, and I was like, I know a lot of people struggle with that, right? Like, I, I think it's okay to... It's not necessarily my personal goal, but I think it is completely okay for you to want a Ferrari so that people see your... If that's, if that's meaningful to you, right? Like, to yourself.

If that's meaningful to you, I feel like that feeling is okay to have, and so many people, like you said, feel embarrassed by it. Right, and you shouldn't. And, and here's the thing. The reason why you want to acknowledge it instead of deny it is whatever you can confront, you can handle. And when you fully confront and fully acknowledge instead of deny what's true, how you're really feeling and what your really motivations are, no matter how, quote, "bad" they are, w- at that moment, you, as is it, you virtually blow the charge out and you become free of it as a motivator.

But there are two motivators in life, and we think we're motivated for pleasure. We think we're motivated to do things that are gonna make us feel good. So we're motivated to do things, attain things because it's gonna give us joy and pleasure and happiness and all these good feelings, and that's true to an extent, but you know what's more powerful than that? Being motivated to avoid pain. If you don't find pain, which is really the why behind the why.

Mm-hmm. You see, winners in sports, and I was just talking to an NFL professional athlete who was on Super Bowl teams, and he said, "We love to win, but we hate losing more." Think about that. And remember Vince Lombardi, Green Bay Packers super, super coach? He said, "Show me a good loser, and I'll show you a loser."

Yeah. So you have to use that driver, which is avoiding pain, in order to be motivated to clarify what you really want in life. You have to know what you don't want. You have to know what you will not tolerate anymore in order to be motivated to move. I'll tell you a funny story.

Uh, years ago, I was in Augusta, Georgia with a bunch of guys, and this guy had this cabin, and it had one of these old wooden porches with rocking chairs on it, and it was a hot, sticky summer day, so his wife got us some iced teas. And he had this old hound dog, you know, kinda old, slow, and so forth, and he was lying down on the wooden porch, and I was in the rocking chair with my buddy John. And this dog, every once in a while, would kinda move his head a little bit and go, "Ooh," and then just lie there. Few minutes later, he'd do it again. "Oh, oh, oh, oh."

He did this three or four times over the period of 10 minutes, and I said, "What's wrong with your dog?" And he goes, "Oh, he's lying on a nail." I go, "Wh- why doesn't he move?" He goes, "Well, obviously it doesn't hurt him that much." Unless we have pain that we absolutely cannot and will not tolerate anymore, we will not be motivated to move.

When somebody says, "You know, I like my car. I like my house. I like my life," y- it's never gonna get any better. You gotta get to the point, and sometimes you have to act and come up with some mythical thing. There was a great documentary on Netflix.

It's called The Last Dance. It's about Michael Jordan and the Chicago Bulls. When you listen to Michael Jordan, in every instance, he kept on saying how he found something that got him mad. He found another player on the other team that slighted him, that di- disrespected him, and he got mad, and he used that as the motivation to beat the guy the next day. And in one particular instance, he said, "Yeah, we were playing the Detroit Pistons and such and such a player," uh, he goes, "They beat us handedly in the playoff game.

And at the end, that player came up to, uh, me. He was guarding me, so I was on him, and he said, 'Nice game, Mike,' and he gave me this smirk." Mm-hmm. "And he walked away, and I thought, 'That son of a... I am going to smoke him in the next game.'"

And he goes, "I got so mad. That's all I could think about. I was steaming for two days, and when the next game happened, I smoked them, and we killed that team." And then he says, "But that never happened. I made that up in order to motivate myself."

Mm-hmm. I mean, think about that, that one of the greatest basketball players or athletes of all time creating something negative, some pain, in order to inspire and motivate him and drive him toward what he wanted, which was to win the championship. So we have to have that why behind the why in order to be motivated. If you read any book on success, I don't find that in any of them. It's just not there.

It's not taught by success gurus or experts, and many of them are well-meaning, and I know most of them. You know, I traveled with Zig Ziglar and Brian Tracy and Jay Abraham and Charlie Tremendous Jones and Earl Nightingale back in the day, uh, all these guys. And m- many of them are, are passed away now, but those were the motivational speakers of, of my day. Bob Proctor I knew really well, and all these guys. And they, and they teach success because they know about it.

But they really don't know it because they would teach courses on how to become successful when they were broke, and they never really built multi-billion dollar businesses or businesses that did $100 million or 50 million before they started teaching. Ed Foreman was one of my best friends. He passed away recently. He was worth hundreds of millions of dollars in oil and gas development. He became a US congressman.

He was the only guy to be elected to Congress twice from two different states. Mm-hmm. He made m- millions in real estate, millions in the restaurant business. He was in the ready-mix cement business. Only after he had accumulated a net worth of several hundred million dollars, and this is back in the '70s, that's a lot of money today.

That's about- Mm-hmm ... a billion dollars today. Only then did he actually give a speech on the art of successful living. And when he would talk, people's jaw would hit the ground. Their eyes became big as saucers, and they said, "There's something different about this guy." Yeah, the difference was he's actually speaking from experience.

He has a depth of knowledge. He knows success, and he knows the principles of success, and he knows the formula for success. He just doesn't know about it. And those distinctions that you learn from true experience, it makes all the difference. So just on the Michael Jordan thing, it...

Guys, if you haven't watched Last Dance and you are involved in business in any way, you have to watch. It's, it's almo- it's like a master class. Even though it's about sports and Michael Jordan and the, and the Bulls, it's a master class that you can apply to business, absolute master class, and one- It's a master class in leadership, too, with Phil Jackson. Yeah. I met Phil Jackson at the Golden Door Spa in California.

We spent a week together. Uh, I had a sp- a chance to visit with him for a little bit there, and he's... You know, when you watch his leadership style, the leadership style that he employed was unique, uniquely needed for that group of people, and it worked so good. So this is one of my biggest beefs with leadership and leadership gurus who teach frameworks and meth- methods, is it often is this is... And, and I, you see this in, in coaching, in coaches in professional sports, right?

This is my style. This is what I do, right? This is how I run a... And I, I'll be honest with you, it drives me absolutely crazy because in my mind, that is not... The job of the leader is to get the most out of what the assets that you have at your disposal at that time.

And if, like, so, so everyone thinks about Phil and they think about the triangle offense, right? And it's, the triangle offense was developed for the people in that format. In the years where, and, and when, when Phil went from the Bulls to LA, he morphed the triangle offense, and you did not hear about it as much because the players that he had at his disposal at that time were not suited for the triangle offense the way the, the Bulls were during their run. And he would, like, I, I, I completely agree with you and, and you're 100% right on calling out the leadership part in, in Last Dance because what, he was so good at analyzing his tools, his assets, his players, and saying, "What can these guys do and how do I make them the most successful as who they are?" Versus, "I'm gonna shove them into some system and they're gonna run my system, and they need to adapt to the way I like to coach."

And that is a mentality that I feel like alm- almost some people see as, like, a weakness. Like, oh, you know, you, you don't have a style. You don't have a, a, a framework. And it's like my framework is maximizing the assets at my disposal, right? That, that to me is, is such a m- a, a much more powerful way of approaching a business, a sports team, et cetera, than this I'm gonna shove you into my system and now you need to adapt to me.

You know, there was, uh, a guy came to me years ago a- when I was learning. I was a member of a organization called The Brotherhood. I got inducted back in the late '60s when I was very young. Call it a secret society. Mm.

It was a private elite group where people were trained on how to use their mind and manifest things and do a lot of other interesting things. He told me some people need a kick in the ass and some people need a pat on the back. Mm-hmm. He goes, "You have to treat every person based on who they are and based on the situation they're in." There is not one size that fits all when it comes to interpersonal relationships or leadership.

There is a basic recipe or formula for success or manifesting goals, dreams, and desires. There's a basic formula and a recipe, and if you follow that, you get the results. If you alter it, you usually don't get the same results. So there's a difference between the manifesting formula or framework versus interpersonal relationships, uh, interactions, and leadership. Mm-hmm.

That has to always be morphed. You look at companies. In our company, I got a, I got a sport coat on. Okay. So the people in our office here, they're in suits and ties.

The women are in dresses, and they're dressed up, makeup, jewelry. They're dolled up. They have their hair done. We look good. We have a p- professional looking organization.

We have standards. There's no sneakers. There's no wrinkled shirts or anything. You have to have, you have to be well-groomed, and, you know, if you don't have a tie, you have to look like I do. You look like, pretty, pretty sharp.

Not like me. Right. However, is that, is that the only way to build a successful company? No. Let's take a look at Google or Facebook.

Everyone looks like you. Mm-hmm. Remember Steve Jobs at Apple? He'd walk on stage in jeans and, uh, old sneakers and a T-shirt. So there is not one formula when it comes to running a business in terms of style or so forth.

I have fanatical, uh, rules in my company where y- you have to show up, y- you have to show up on time. You have to leave on time. You can't be late, and, and on time means 15 minutes early. Mm. If you're not 15 minutes early, you're late.

So we're fanatical about stuff like that. But there are other companies where everything's loosey-goosey. Mm-hmm. You know, people stroll in when they want, and if they're motivated, maybe they'll work extra hours, but the next day they're not motivated, so they'll come in the office at noon. And it works.

Mm-hmm. So there's not one style for everyone. But when it comes to manifesting your goals, dreams, and desires, making your reality happen, there is a formula. Just like m- ma- baking a souffle. If you don't follow the formula, the recipe, if you don't do everything properly, all the steps and all the, the number of times you beat it in the copper po- bowl, and it's gotta be cold when y- All right, people, serious question time.

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Do you think, uh, I wanna go back to the, the hate to lose concept. Do you think this is something that is innate inside us, or is- C- 'cause I, I agree with you, right? Uh, I coach youth sports, I've run multiple companies, I've started and exited my own company. Um, I... And I...

And you see it, right? You see it, and having... Do you think you can teach this trait? Can someone develop a dis- a, a, a, a complete distaste for, for losing, or is that something that's born into them, and as a leader, it, it become- that becomes more of a hiring thing, surrounding yourself with those type of people? That's a great question.

There's a statement that says, "Leaders are not born, they're made," and that's really not true. It's a myth. We all know f- when we're a kid, you go to the first grade, there are certain people that just are natural leaders. It's in their DNA. Now, this is something that nobody wants to talk about, and I will, 'cause we talked about this earlier.

You said m- you could, you can let it all out. Yes. So I, I, I will. We have traits in our DNA, and we learn things through our environment. They're not mutually exclusive, they're, they're both.

Mm-hmm. If you ha- want to breed an attack dog, you find a vicious attack dog and then another vicious attack dog, a male and a female, and you breed them, and they give out puppies which are vicious attack dogs from the moment they're born. It's in their DNA. If you're breeding service dogs that you want not even to bark, but just lick you and do whatever you say, be very docile, you find a docile male and a docile female, and you breed them, and they have puppies which are docile. The, the... and it's the same breed of dog.

It's the same dog, right? So it's in the DNA. There, there was a movie years ago, it's called, uh, Salmon Fishing in the Yemen, and it's based on a true story with this rich guy in the Yemen decides he wants to salmon fishing, so he's gonna build a river and import salmon so he can go salmon fishing. So he spends like, you know, tens of millions of dollars to do this. He's gonna bring in the salmon from England.

The English government says, "No. You can't bring in these wild salmon. You can bring in only the farm-raised salmon that have been raised in a farm for generations, like 20 generations." The scientist said, "It won't work because those salmon never having to swim upstream to spawn, if we put them over in Yemen in the river, they'll all drown because they don't, they don't know how to... they haven't been conditioned to do that." And then he did something bad to his wife, like he always does, and his wife said, "You can't help yourself.

It's in your DNA." And he thought, "I wonder if swimming upstream to spawn is in the salmon's DNA." So he took those farm-raised salmon, again, true story, brought them to the Yemen, put them in the river, opened up the flood so they would have to swim upstream, and he watched as they all begin to drowned. And then their DNA kicked in and they swam upstream, because that's what salmon do. And he said, "It's in their DNA."

So we have traits in our DNA. There was a story of an Italian couple that went to Japan. The woman gave birth. Right after birth, the husband and wife were killed in a car crash virtually within weeks. The baby was adopted by a Japanese couple, this Italian baby.

That baby never left Japan. Only spoke Japanese perfectly, never learned another language. Went to Japanese school, learned Japanese customs, and only was associating with pure Japanese. That kid still talked like this. 'Cause he was Italian. Yeah.

He... Italians talk with their hands, and he was, like, excited, and he would g- against all Japanese custom. It's in his DNA. Personality traits, whether it's leadership or drive or motivation, is in our DNA. We can get better.

Example, another example, you take two professional concert pianists, man and woman. They have a child. That kid is going to be outstanding playing the piano. It's in his DNA. You take somebody whose ancestors on his mother and father's side have never played a musical instrument and can't hold a tune, and for some insane reason, this kid says, "I wanna learn how to play the piano."

He ain't gonna be very good, but if he takes lessons every day, after a year, he's gonna play the piano. He'll never be a concert pianist. He'll never be that good. But he will get much better, and by doing that, he actually changes his DNA, and then if he has children, they now have an inclination to excel playing the piano. This has all been researched and studied, by the way.

Mm-hmm. I'm not just giving you a sound good answer here. I'm giving you data from research that has been going on for decades in these subjects. So the point is, leadership skills drive success. It's in our DNA, and if a person like me came from ancestors that were all poor on my father's side or my mother's side, I didn't have that in my DNA.

I had to have it trained in, and when I joined the Brotherhood in the late '60s and went through all that training, I started to get better and better and better. So it can be learned, but it's also in the DNA. Yeah. I wanna, uh, change, um, our direction just a little bit, and I wanna talk about, uh, our place in time and in this moment. And I think for some, they see this as a very tumultuous time.

Um, to me, all times seem fairly tumultuous. But, um, I know a lot of people are struggling with... You got the news, you got politics, it feels like the market's all over. Some people like Trump and what he's doing, some people don't. There's just, there's...

It feels, at least from a noise perspective, let's say from a, simply from a noise perspective, like a very tumultuous time. And for, let's, let's, let's frame this as, uh, uh, uh, entrepreneurs who are maybe newer in the journey, not necessarily age-wise, right? People who are trying to grow something today. W- where, how do we work through this? Like, the most questions I get are around focus, they're around prioritization, like cutting through all the nonsense.

There's now all these AI tools that are... Like, if you're, if someone sits down with you today and they're in this position, they're, they're, they have a business, but it's early, they're trying to grow it. Like, w- what is your, what is your first piece of advice that you're gonna give them to, to, to get, to get through, I call it escape velocity, right? That moment where you're not, you're no longer thinking that at any moment that the thing's gonna blow up. My friend Ed Foreman, who I mentioned earlier, uh, was worth hundreds of millions of dollars in real estate, uh, ready-mix concrete, oil and gas development, restaurants.

He was sitting down with his, his accountant one time, and his accountant said, "Your ready-mix concrete business is up 30% over last year. Your real estate business ha- is, showed a 10% increase in profitability over the last year. The oil and gas development business is up 50% over last year, and your restaurant business is up 70% in profits over last year because of the cost-cutting measures you did." And the accountant said, "Ed, how do you explain that? We're in the middle of one of the worst recessions since the Great Depression."

And Ed said, "Yeah, I know. I just chose not to participate." That's what it comes down to. The bumblebee, for decades, aeronautic scientists analyzed the bumblebee and said, "We know, based on all known aeronautical facts, that the bumblebee, based on the weight and size of its body, aerodynamic shape, and the size of its itty-bitty wingspan, cannot fly." The bumblebee doesn't know that, so it flies anyway.

Look, when your attitude's right, the facts don't count. Because what most people think are facts are people's opinions anyway. Mm-hmm. Henry Ford said it best, "Whether you think you can or if you think you can't, either way, you're right." John D.

Rockefeller said, "In every adversity," and this was quoted by Napoleon Hill in the book Think and Grow Rich, but it came from J.D. Rockefeller. He said, "In every adversity are the seeds of a greater benefit." I look at every adversity as a gift, and I pop the champagne. But he went on to say, "But I don't drink it 'cause I'm a Baptist."

But it's true. Look, everything you're talking about, I have no idea what, what are you, uh, what's going on in the world. 'Cause the world is my world that I create. I create my own world. So i- think about this. If you didn't know who the president was, if you didn't know what party dominated or controlled Congress, if you didn't know what laws were passing, if you didn't pay any attention to that, you just going on with your business, how does any of that affect you?

It's in such a minor way, you just adapt and improvise anyway. But your life is not going to be affected in any major way by any of those things, but it is gonna be affected in a major way by you, by your thinking, and by your actions. I was talking about this one time on a radio show, and the arrogant woman who was interviewing me s- said, "So you think you can do anything with a positive attitude?" And I said, "No. Actually, you can't do anything with a positive attitude.

But you can do everything better than if you have a negative attitude." Mm. Amen to that. So Z- Zig Ziglar, one of the greatest motivational speakers of all time, and a good friend of mine, he passed away. We used to travel together.

He said, "It's your attitude, not your aptitude, that will determine your altitude in life." Mm-hmm. It's how you look at the situation. I'll give you one more quick story. Z- Zig Ziglar and Ed tell the story about what happened.

And, and it was actually Zig when he was in, uh, speaking at the Chamber of Commerce meeting in, uh, Detroit, in Detroit, Michigan. This is when the big three automakers were it. Mm-hmm. And he was sitting up there at the, the head table, gonna b- gonna give a positive motivational speech to the, uh, Chamber of Commerce people, and he turned to the w- guy who was sitting to his right and he said, "Hey, how are things going with you?" And he says, "Oh, terrible.

It's the worst economic situation I've ever seen." He said, "Zig, don't you realize that Ford, General Motors, and Chrysler are all on strike? That means 80% of the people who work in this community are on strike. Nobody's making any money, and I'm in the real estate business. Nobody's buying real estate.

Nobody's listing real estate." He s- "It's the worst crisis financially for me and my family and my business that I've ever seen in my entire career. And I'll tell you something else. If this strike continues for another six weeks, I'm probably gonna have to file bankruptcy, close shop, maybe even move out of the state And Zig's thinking, "This guy's giving me my warmup. I'm supposed to be doing a motivational talk, so I- ...

I better get away from him." So he turned to the woman sitting to his left, and he says, "How are things going with you?" And she says, "Haven't you heard about the strike?" And Zig was like, "That was a dumb question. Why did I ask that?"

Yeah, yeah. He says, "Yeah, I heard a little bit about it." And she says, "Well, my business is terrific." He says, "What type of business are you in, lady?" She says, "I'm in the real estate business."

He goes, "Wait a minute. How do you explain that?" She goes, "Well, the people who work for Ford, General Motor, and Chrysler, they're union workers. They know they're gonna go back to work anyway. And when they do, they're gonna have a better contract than they did before.

They're gonna have increased pay, increased fringe benefits, and increased security. So right now, husband and wives have all the time in the world to shop for the dream home of their choice." She goes, "Zig, I've listed and sold more pieces of property in the last six weeks since the strike started than I have in the previous six months." She goes, "So let me tell you something else. If this strike just continues for another six weeks, I'm gonna make so much money, I'm gonna take the rest of the year off."

Now, here are two people, one on each side, both in the same community, dealing with the same customers, selling the exact same product, real estate, using the same multiple listing service. One's going broke, one's getting rich. Based on what? The way they look at the situation, their attitude. Attitude is the key.

This is the number one lesson that I teach to my children. I probably say it to them every single day, and I do these little monologues when we're in the car, and, uh, I'm sure someday they'll have plenty of therapy bills for all the things that I've said to them. But, um, uh, I just pound them over the head with, with this attitude and effort. My guys, 'cause, 'cause, um, you know, we, they play a lot of sports. They're young, so that's a big part of their life, so that we talk a lot about that.

And, you know, good day, bad day, outcome hit, no hit, strike-out, and it's whatever. I'm like, "Guys, it doesn't matter. You're, you're, you're 9 and 11. All that matters to you is attitude and effort. Just, just show up, work hard, right?

Work on your skills, focus on what you're doing, and all the outcomes will come with time. But it's attitude and effort, because if you don't have attitude, the right attitude, and you don't put the effort in, the outcome's impossible. There's just, there's no, that, that, it, it, it's an impossibility without those two things." And what's funny is I started sharing that with some of my communities and, and groups and different people, and the amount of people, adults, who, who don't even consider, m- maybe effort, maybe effort, some, some, some will focus on effort, that, that consciously and intentionally consider their attitude on a day-to-day basis, to me, is mind-boggling. And, and to your point, you can see it.

You, like, so I do a lot of, I do a lot of, of speaking. I was just at a conference last week, and they, they had me in, uh... My, my home industry where I've spent the most time in my career is the property casualty insurance industry. So, uh, they had me in, and, and everyone's concerned about AI. How's it gonna impact our industry?

How's it gonna impact the people? Lots of concerns, lots of fears. And you could see the difference in the audience between the individuals who felt confident and, and were looking at this as an opportunity, and the ones that didn't simply by the way they were sitting in their chairs. And I can tell that based on as I went through what I was saying, how they reacted, right? As I shared, and, and my message was, was, "Guys, this is the greatest opportunity we've had in history," right?

Like, "This is, this is pure, unadulterated opportunity. If you wanna get it, now is the time," right? But you could see, like, those who were fearful and, and, and, and didn't have a mindset of abundance and, and positivity and, and hadn't worked on these things in their head, you know, they're, they're hear- even though they're hearing opportunity, they're getting smaller and smaller in their chair. And, and by the end I think I had most of them, but, but the ones that are, were already believers, they're just like, they're like, I could see they, like, wanted to jump out of their chair. They're like, "Whoa, wow, I love what this guy, you know, I love what this guy's saying."

And it is so incredible that, and, and this goes back, and I wanna finish with, this is what I wanna finish with. This is why I went there. You've mentioned many times manifestation, law of attraction, vibration. Enormous believer, right? And one of the things that's come out in the 500 episodes that I've done of this show plus is that I've found a direct relationship between level of achievement and belief in the law of attraction/vibration, right?

Like, like, not everyone talks about it. Not everyone's willing to talk about it, 'cause I think some people w- worry that people will judge them for that, because sometimes it can come off as ethereal. However, the more successful the, uh, I find people to be, the more they, they, they intentionally work through the law of attraction and vibration, and those who don't either don't even know it exists or brush it off as something that's not important. So I would love for us to f- to finish our conversation today t- talking through why this is something that you obviously believe in so deeply, and how do you intentionally pull it into your life? How do you, how do you make sure that it is part of your day-to-day?

How do you make it part of who you are? The law of attraction is something that most rich people that I talk to, very wealthy people, like I mentioned, the, the guys I was just with recently, or when I'm, you know, with m- members of the royal families around the world, they don't even know what the word is. They've never heard of it. I say, "Have you ever read the book Think and Grow Rich?" "I don't even know.

I've never heard of it." "Do you use any manifesting techniques or formula?" "Never heard of it." "So how do you, how do you, uh, how do you, um, how, what would you say is the cause of your success?" "Well, I believe I'm gonna succeed."

"Oh, I see myself in possession of what I want." Oh, so what they start doing is telling me the manifesting formula, which they never read about, that they basically discovered either through trial and error or when I say, "Where'd you learn that?" "From my dad." There's a great book called The Magic of Thinking Big, Chapter 1: Believe You Can Succeed and You Will. Chapter 2: Cure Yourself of Excuse-itis, the Failure Disease.

See, people that don't succeed are always good at one thing: making excuses. Mm-hmm. Successful people aren't. Earl Nightingale said it best. He says, "Successful people are not people without problems.

They're people who've learned how to overcome problems." Mm. So the point is, when you look at successful people, even if they don't follow or even know about the law of attraction, they are employing the manifesting formula, success formula, success recipe, success algorithm, the law of attraction technique perfectly. They s- they, they know what they don't want, they use that negative energy or that pain to clearly define what they do want. They see themselves in possession of what they want, as if they really were in possession of it, and they feel now as if they would feel if they actually were in possession.

Then they release some s- they release an attachment to that particular outcome and say, "Listen, if it doesn't happen, it's okay." And then they enjoy the process of creating because they know that the journey is the reward. And then they're motivated to succeed. They go dream-building. They, they speak positive self-talk.

They give themselves pep talks. Liberace became the highest paid entertainer in the world at the time. Three years before that, he was probably the lowest paid entertainer in the world at the ti- at the time. He went from zero to the top in three years. I found an ad in the 1960s or '70s, a full-page ad with Liberace's picture on it, saying that the way he went from zero to the top, high, being b- being the highest paid performer in the world, was by reading a book called The Magic of Believing.

Hmm. Which basically taught the law of attraction, although it never uses the word the law of attraction. It says s- "Believe you can succeed and you will. See yourself in possession of it." There are people that have read those books.

Bruce Lee, for example, read Think and Grow Rich, and he s- and he wrote down, we actually have a copy of his original writing mission, which is to have $10 million in the bank by producing the best martial art movies. When he wrote that, he was washing dishes in San Francisco, completely broke, not a nickel to his name, when he wrote that and made that goal. B- Right before he died, he had in his bank close to $10 million. And this is back in the '70s, so we're talking over 100 million today. Mm-hmm.

So it works, absolutely. One of the greatest success stories I think in the world or in history, clearly in modern times, I think is Arnold Schwarzenegger. Here's a guy who doesn't speak English very well, comes to America, and becomes number one in the, in bodybuilding and makes a fortune. Then, a lot of people don't know this, he got into real estate in California. He owns a third of Beverly Hill real estate, and he made tens of millions of dollars in real estate, became one of the top real estate investors in California.

Then he decided, "I'm gonna go into movies." And within a couple years, he was the number one highest paid actor in the world in movies. He reached the pinnacle of that. And then he said, "You know, I wanna get into politics. I can't become president because I'm not a natural-born US citizen, so the highest level I could achieve in politics would be governor of the largest state in America, which is California."

He then sets that goal, never ran for political office, runs for governor, wins. Then wins again. He wins two terms. This guy is amazing. I mean, you listen to him talk, he talks about how he would put pictures of his dream, pictures of these bodybuilding champions on the wall, and he would look at that and he said, "I would see myself on stage winning the championship with all these people cheering me.

I would be feeling as if I was really there. I made it this r-" This is the law of attraction manifesting method. But if you ask him, "You ever heard of the law of attraction?" "No, I don't know what that is." So the point is, this is what wealthy people do.

Your mind creates reality. Earl Nightingale did a record album back in the '60s called The Strangest Secret, and he said, "You become what you think about most of the time." Your mind does create your reality. You virtually can think and grow rich, as Napoleon Hill titled his book. Kevin, I, I could talk to you for four more hours.

I think we misscheduled our time together. I, I, the, I mean, I, I can't ... Guys, if you're listening and, and this is something that you fight against, we just got a 45-minute master class, and I appreciate the hell out of you. I ... Where can people dig deeper into your world?

I know you have courses, a tremendous book, bestselling author. Where, where do you want people to go to get deeper into your world? Because knowing my audience, they are gonna be eating this, this stuff up and they're gonna want more. I do, I do have a show on YouTube called The Kevin Trudeau Show, Limitless. Uh, but they can go to kevintrudeau.com.

K-E-V-I-N-T-R-U-D, like David, E-A-U.com, kevintrudeau.com. Everything is right there. They go to kevintrudeau.com, they'll see all the things I have, the books I have, the YouTube show, et cetera, et cetera. Guys, and if you're driving or whatever right now, just scroll down, description. We'll have links to everything so you can get to Kevin's stuff.

Appreciate the hell outta you, man. Like I said, I could talk for another three hours. Uh, uh, this is wonderful and, and I couldn't agree more. Uh, I write down every day in my journal, uh- What you focus on is who you become. Uh, what, and I, and sometimes if I'm struggling with it, I'll write it multiple times if I feel like I haven't been true to that, to that mission.

Um, but this is something that I feel like I wish I had learned earlier in my life. I now completely appreciate the concept, and there, I, I just, it, there is a direct relationship to this, and, and I think it, it speaks to where we started with spirituality. How you can believe that there is a, a greater natural power, you know, whether you call it God or the Creator or however you, you wanna frame that in your mind, how you can believe that exists and somehow your thoughts don't impact where you go is crazy to me. So I, I appreciate you. Thank you so much, and any time you wanna come back on this show, you have an open invitation.

This has been fantastic. Well, you've been terrific, and I, I, I'm really impressed with everything you said, and I have to be h- I, I have to say, you know, I'm on a lot of shows. People always want me on, and most of the time when people are saying, I have to kinda correct them a little bit and kinda get them on the right track. But you hit the nail on the head. You, you, you, you got this, man, and I'm, I'm really impressed.

Oh, thank you so much. I wish you nothing but the best, although I am, I'm, I have no doubts that you're, you're on the path and have already achieved so much. So thank you so much. Thank you. We'll talk to you soon.

In a crude laboratory in the basement of his home. I'm here on a job site with Tim, who owns his own electrical contracting business. Three employees and two work trucks. Tim traded up to GEICO Commercial Auto Insurance. We're positively here where he needs us most.

They sure are. With step-by-step help on all his insurance needs, all for shockingly low rates. Shockingly low, huh? Just a little bit of electrician humor. Do you get it?

I got it. You know, it feels like we have a real connection. All right, I'll stop. Get a commercial auto insurance quote today at geico.com and see how much you could save. It feels good to GEICO.

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