ryan hanley logo

Steve Lekas on Why Insurance Needs Another Startup Carrier

Steve Lekas, cofounder and CEO of Branch Insurance, joins the podcast to breakdown where the opportunity lies for start-up insurance carriers and why the industry needs to keep their eyes on Branch Insurance.

Find your favorite way to subscribe to new episodes:

Or you can watch every episode on YouTube.

steve lekas

Steve Lekas on Why Insurance Needs Another Startup Carrier

In this episode of the Ryan Hanley Show podcast, host Ryan Hanley interviews Steve Lekas, the Cofounder, and CEO at Branch Insurance. Steve talks about what led him to love the insurance industry and shares three insights on creating real value for consumers.

Episode Highlights:

  • Steve shares why the Mutual should have been the perfect insurance model. (7:00)
  • Steve mentions what led him to love the insurance industry. (14:32)
  • Steve shares his background. (16:34)
  • How did Steve come up with the name for his agency? (19:31)
  • Steve shares the three insights that led him to start an agency. (22:12)
  • What makes Branch different from any other agencies? (26:33)
  • How was Steve able to piece it together, when everyone else has not been able to? (35:19)
  • Steve mentions what has been fascinating and exciting for their agency. (36:53)
  • What does the future of working with independence look like for Steve? (52:44)

Key Quotes:

  • “Part of how we built this idea of community is with some real product innovations, and how the community can benefit each of the members. And I love the metaphor of a tree creating coverage, I love that it grows, and it was a name that ended up sticking, as we incorporated and went to market.” – Steve Lekas
  • “I think we come at it from a little bit of a different angle because of the experience of working with consumers and understanding their buying, and shopping behaviors. And architecting a business that was built to solve the problems I couldn’t solve in some of my past lives.” – Steve Lekas
  • “I think our mission is to make insurance less expensive, and by making it less expensive, we can help more people be insured, which we most explicitly go after through our nonprofit arm safety nest.” – Steve Lekas

Resources Mentioned:

Advertisers:

Episode Sponsor

Tarmika

tarmika

The premier rating platform for independent insurance agencies.

Tarmika is a single entry comparative rating platform specifically designed for independent agents. A single entry into our platform returns multiple quotes from your appointed carriers.

Visit Tarmika today.

If you enjoyed this episode, please click here to subscribe and never miss an episode of the podcast!

Yours in strength,

Hanley

LISTEN NEXT: Preston Diamond on Worker’s Comp and Using Language Your Clients Can Understand

author avatar
Ryan Hanley
Ryan Hanley is the founder and chief strategist at Hanley Media, a boutique communications and marketing strategy firm helping organizations match ideas to the audience they inspire.

Unlock your Peak Performance in Business and Life.

Ever wondered how the most successful leaders and entrepreneurs win year after year?

It’s not luck; it’s personal development.

Subscribe to Finding Peak for weekly insights in how we find our own peak performance...

Latest Posts

more exclusive content

Follow on the Socials

© 2023 Ryan Hanley. All rights reserved.