The practical difference
Consultants typically bring an outside answer, execute a project, or deliver a recommendation. Business coaches often create accountability and rhythm. Growth coaches work closer to the levers that change business trajectory: offer, pricing, positioning, focus, delegation, and whether the founder is spending time where it compounds.
Which one to choose
Choose a consultant when you need expert execution on a defined problem. Choose a business coach when you need broad accountability. Choose a growth coach when the business has traction but the next stage requires better leverage, clearer choices, and a leader who stops operating as the ceiling.