Where the labels overlap
Both forms of coaching can improve decision-making, communication, prioritization, and executive presence. The practical distinction matters less than the problem being solved. A founder usually needs both leadership clarity and executive discipline because their personal operating habits directly affect the company's growth ceiling.
How to choose between them
Choose executive coaching when the primary issue is role performance inside an existing organization. Choose leadership coaching when the issue is how you lead, what you tolerate, where you spend time, and how the business behaves around your decisions. Ryan's work is built for the second category.