How Seven Weeks Coffee Turned Pro-Life Beliefs Into $1M Impact | Anton Krecic

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Anyone can take the plunge into entrepreneurship. Like, the only thing in life where you can step up to the plate and take a swing and score a thousand runs. Anything else in life, you know, you're stuck playing by the rules, and the most you can hit is four runs. But in entrepreneurship, like, you have this ability to, to score a thousand runs because you get to control, you know, your, your output, your work ethic. And when you 10X your business, you 10X your income, versus you 10X someone else's business, you get a 10% raise.

I found it very intriguing that being a f- a faith-based person, um, that you engaged in politics and there was immediate friction. So maybe we can start with, like, what, what was the first experience when you went to DC- Right ... and, and you came into that environment that you, you looked around and you said, "Something doesn't feel right. Like, something is misaligned with, with how, my, the values of how I wanna live and what I'm experiencing on a day-to-day basis"? Yeah. You know, it's funny.

So Washington, it's like, I mean, it's the center of all power in the US, it really is. You know, everything revolves around what happens, you know, between the Senate and the bureaucracy. Um, and there's so much, you know, business around that. And, you know, some of it's good, and it... But the, the main thing I learned is, like, there is such a gatekept feeling in Washington.

Um, it's about who you know, um, it's about, um, the money you have, and a lot of it's about the money you can make off of it. So there's a... To me, it was a kind of a disheartening feeling moving to Washington wanting to, you know, see if I can affect change with the political process, bring biblical values into government, you know, really advocate for, um, believe, you know, as a pro-life worldview. That's what we're doing now at Seven Ways Coffee. But, um, how do you actually live that out?

And it's sad, but because a lot of it is truly status quo on both sides of the aisle. Um, and so it's, that was probably the most disheartening thing is, like, you know, we think pol- politics is the easiest way to affect change, but sometimes you have to take a step outside of that into the real world and the private sector to actually have the impact that you wanna have. Um, it is truly a stagnating place, and I still live in the area now. And I, I don't, I'm not saying don't engage in the political process, but it's not, it's not what we all think of it is where, you know, you just can come here and just make an impact, make a difference per se. Um, it's pretty get, gatekept.

Yeah. As an outsider to that world, now I, I lived in Washington DC for four years, but not- Yeah ... I wasn't in the political arena. Uh, I worked for a major accounting firm there. So I, I got- Nice ... like a tangential taste of that.

Right. Uh, some of my friends were in that world. Um, and what I think though, as an outsider looking into the political arena, you can almost tell the people who came to Washington with a purpose to make change, 'cause they seemingly are the ones who get pushed out to the side, called out- Right ... considered crazy. Um- Right ... and even inside of their own party, right? Like, they, y- you know, it's like, "Oh, wait.

You came here to actually do things?" Right. "We're gonna put you over here until you're willing to kinda play. Like, when you're willing to play, maybe we'll let you back in and you can get some of your stuff done. But if you just thought you were gonna come here and, like, make positive change, you're, you got a couple things to learn."

That, that's the feeling that I get looking from the outside. Yeah, 100%. I mean, that's how the political process works. There's, you know, party leaders on both sides of the aisle. And unfortunately, whatever the party leaders say is really what you're supposed to get in line with.

I mean, I'm, I'm a fan of, you know, Thomas Massie and Rand Paul, and they're Republicans that are political outsiders that, um, or have a lot of, you know, enmity from other Republicans 'cause they're very principled in their certain fiscal policies. And if you don't get in line with what the, you know, party leaders say, you, you are definitely on the outside and an outcast. And, you know, that's so sad because, like, it's, it's like this never-ending revolving door of compromise. Like, there's never a point where you feel like people have a unifying stance and say, "This is enough." Like, "Red line here.

We're not crossing it." It's just like an incremental compromise perpetually in the wrong direction. I mean, that's what it just has seemed to, you know, look like over the last, you know, you know, 20, 30 years. Like, we're always moving in this, you know, whether if it's fiscal policy, whether it's, you know, family policy, conservativism in the sense of social conservativism. Um, it's just, like, incremental compromise, um, in the wrong direction.

And that's sad because, you know, at that rate, you just are essentially on the slow bus to, you know, a more progressive society. You're not actually taking a stand. Do you think that it, it's always been that way? Do you think that's a new thing, and that we just hear about it more because we have a 24-hour news cycle, and we have reporters and now independent journalists tucked in every corner in every conversation? Or do you think that over the last, uh, you know, in our lifetime, right, 20, 30, 40 years, et cetera, this has become this policy creep kinda I'm only gonna scratch your back if you scratch my back regardless if it's better for the country or not kinda mentality, uh, is, is a relatively new thing?

It feels more relatively new, and here's why. Because the amount of money in politics is just astronomical at this point. So from the private sector, from, from, you know, um- The private sector working on within government contracts from, you know, the regulatory sector, um, kind of the back channels with these large conglomerate companies that have, like, very financial interests. So you have the policy leaders that are, you know, either coming from the private sector that are then regulating, you know, the very companies that they used to work for or are going to work for. So it is such a money demand system where, you know, I just think that's where it's relatively new, um, and you don't actually see people who move to Washington, um, and have, like, a strict view on certain policies.

They usually end up getting compromised. And what I mean by compromised, I mean, like, you end up in situations where your financial benefit is so outlandish to, like, just give in on either certain issues or policies that you end up probably just, you know, saying it's okay in your head, and that's where, you know, most of Washington ends up, where they just, you know, incrementally creep because of the financial incentives, and I think that's the biggest thing. Like, I- we definitely, you know, this is a different conversation, have to figure out how to remove the financial, you know, incentives of just being in this area. Like, it is truly, you know, a pay-for-play scheme, in a sense, from your, um, policies that you put forth in Congress to your relationships in the private sector, and it's very, you know, reciprocal. So, you know, the people that, you know, try to take a stand to that are very much, you know, outcast instantly.

I, uh, it's funny, I, I, a previous guest that I had on the show, his name's Adam Allard, a very good guy, uh, uh, advocate for, uh, men's, uh, mental health and masculinity in general and kinda reclaiming, uh, our position in families and in the world, et cetera. Yeah. Um, he was on a show, and he, he sent me a clip from it, uh, just 'cause of something we had, we had talked about on the side, where, uh, one of the other guests on the show talked about how she had been, uh, she'd signed up for a service that basically tracks trade for trade, um, Nancy Pelosi's, uh, trading, uh, literally when, when she buys, uh, this portfolio buys and when it sells, uh, it sells, and she said she's up 58% above the S&P in the time that she's been invested in this program. And while I know that her husband is the greatest trader in the history of the world, uh, many times over, um, and, you know, you know, he's very lucky for, for having that skill and being blessed with that talent, um, to me, it's very hard to, to, to look at something like that and think that that individual, and the individuals of that ilk, I don't ju- she's not like she's the only one who is doing this, um, how do we then trust people to make decisions on the things that impact our life on a day-to-day basis, like the cause that's so important to you- Right ... pro-life, pro-choice, et cetera, right?

Like, we're supposed to believe that they are, that they are taking in data points, uh, opinions, um, uh, uh, studies, et cetera, and then making honest, uh, uh, both recommendations and votes, uh, for what's on our best interest when we know that they're, d- like, they, it's like they want us to, to separate from reality. They wanna say, "Look, I'm always making what I believe is the best decision over here, but then I'm also doing all this stuff over here that is super, at, at best, super shady," whether illegal or not illegal is a different discussion and kind of above my legal pay grade, being that I am an armchair, uh, lawyer, not an actual one. Um, and I, I find that just, that's part of some of these big issues that is so disheartening, I think, just as a standard run-of-the-mill American, that how do you know who is actually, whether you agree with their opinion or not, it's almost impossible to know who is making, who's making a, a, a, a good faith decision- Right ... or a good faith judgment and who isn't. Yeah, I mean, that's the, the toughest one. I, I really think, like, the financial transparency has gotta get fixed.

Uh, there's been some proposals to, you know, put, you know, congressmen on essentially a probation where they can't invest or do day trading or do any type of stock equity trading during their time in office, where I fully support that. Um, yeah, you, you're right. Nancy Pelosi's the greatest stock trader of all time. Obviously, she has no idea about trading stocks on, uh, on its own. She obviously has insider information that relates to certain industries which she, she's able to then take heavy bets on, um, with her capital.

It's crazy to me that you can build such an, a mass amount of wealth from politics. You know, that's the whole thing. Politics and civil service, the idea of, you know, elected representation, y- that was supposed to be like a service, something you were sacrificing for to do on the behalf of your, you know, your town, your area, your constituents, um, to advocate for them, and it's just totally captured by, you know, financial interests. You know, so, you know, whatever we can do to pr- promote transparency, and if, if that's term limits, if that's locking up, you know, people's ability to trade, you should have to sacrifice to be in Washington. That's the whole idea.

It is a privilege, um, to s- to do that and to serve, and it is a sacrifice, not a, you know, a life-changing, you know, generation-changing, wealth-building machine, which obviously that's what it is now. And so yeah, that's again, that's why it comes back to, you just see this incremental, you know, progression in just a, in a, in a y- this uniparty direction where we kinda wave the flag of like, "Oh, we fixed this," or, "We kinda tweaked that," and really no true fundamental change happens 'cause it's just, it's the uniparty agreement just moving forward, and until we kind of disincentivize the financial aspect, it's just gonna re- maintain that way. Yeah, you know, it, I'd even be okay with, uh, with our political leaders kinda getting theirs If we could believe that they were trying in everything they did to do what was best for the country, right? So if they're like, "Look, this, this thing that, this program or this bill that I'm putting in place, like it's, this is the best for the country. I'ma get my little piece over here, right?

Like, but I got- but this is gonna help us. It's gonna lower the debt. It's gonna, you know, whatever, you know, you know, create a, a, a safety net for this, you know, whatever, whatever we need to do." But it's like they're getting theirs and it's, and it doesn't seem to be always what's in our best interest, and that's the part that, that kind of bothers me. It's like I- it's almost like we were okay with the mafia before they went into drugs.

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So if you think pre-drugs mafia, where they're keeping the streets clean and they're doing this and, "Hey, you gotta peel them off a little vig," and they're getting theirs over here, whatever, but like you can kind of walk down the street and not worried about getting shot. You're like, "Eh, eh, I'm, I'm okay with that." You know? At least I'm getting something out of it. That's exactly right.

Yeah. Yeah, yeah, because you're, you, you feel like you're actually getting something out of it, okay. But it's all this like back room bullshit. So kind of spinning that back to, to you, you're in this environment, you see this, and to your, to the, to the point that you made in the green room about entrepreneurship, politics are not, aren't the only way to, to make change. Right.

And I think in our world today, maybe being an entrepreneur and business actually could be a more powerful way to leverage real true change. So, so you go into coffee of all things. Right. So talk to me about that transition, that, that kind of idea, and how you went from being in that arena into the on- the world of entrepreneurship. Yeah.

So I mean, I moved to Washington, DC. I spent a couple years fundraising for Republicans and Republican candidates, PACs, nonprofits, you know, truly, you know, believing, you know, everything we were doing in terms of raising money for stuff that I thought would really, you know, impact, um, the political system. And again, it's not to say these organizations are bad or anything, or the people. It's just like, it's just like, it's so hard to see like the long tail result because like, again, everything in the political system is gate, gatekeeped. If you have the most, you know, honorable intentions and the, you know, for me a, a pro-life worldview and you're trying to push that through in Washington, it just gets, it seems to be blocked and blocked over and over again.

And so, you know, I had the idea, you know, instead of asking people for money, what if we provide people a good or service and support, um, the pro-life cause? So again, I was, you know, super passionate about it. I wanted to support the, the pro-life movement. Um, years ago, I got to visit a pregnancy center and just see what the work they, they did. Um, I was so moved by the life-saving work.

And when you think about like, what does it actually mean to be pro-life? What does it actually mean to like live out a pro-life worldview? Um, pregnancy care centers are doing that day in and day out. They're in all cities, you know, have a, a local, um, you know, community they serve, and they are there for women who are faced unplanned pregnancies. So like, what does it mean to actually help save lives?

Well, it might not actually be, you know, the law in Washington, which, which we obviously wanna pass pro-life legislation, and it's just very difficult. But it, in the more literal sense, it can just be supporting a woman facing an unplanned pregnancy, um, and doing that through a pregnancy resource center. So I had that, you know, experience of seeing what they do, and I was like, "That's who we wanna support." Like give dollars, you know, take, t-take dollars from like this, you know, corporate entity level like the government where it's like dollars are all funneled at the top and give those down to like local people. And so that's what Seven Weeks Coffee does.

I started it with the idea of donating back 10% of every sale to our local pregnancy resource center. We sold $8,000 that first month. I dropped off a check for $800. I said, "Here, here you go. We sold coffee, and this is for you from our, from our customers."

So I started with one local center. Now we support over 1,000 across all 50 states, and we've raised, if you can believe it, a million dollars in funding. And so that's what I'm talking about, where the private sector, you know, and it's all thanks to our customers who've just made the decision to switch to Seven Weeks Coffee. We're able to give dollars, give real resources to moms who are facing unplanned pregnancies, um, all without dealing with, you know, any government, you know, BS. We just give locally.

We give to those local centers, and they're able to use that money to really help save lives. And so, you know, that's what I'm talking about, like, you know, entrepreneurship and business can truly be a ministry opportunity. And you don't have to wait for some policy or some legislation to like bring about the worldview. Like you can start living that out, you know, immediately with what you're doing in work. So that's what I'm super passionate about.

That's why I love what we do at Seven Weeks Coffee. And you know, my biggest thing is like, you know, what other businesses are out there that people want to start or, you know, build that can ad- advocate for, you know, um, a worldview that they believe in, a conservative worldview, a Christian worldview? That's what I believe in, um, and we need more of that, not less. I completely agree with that. Um, I, uh, I got in trouble on X the other day.

And by trouble, I don't feel like I was in trouble, but certainly people had differing opinions when I just posted The world needs more Christians, right? Right. I just had this, you know, sometimes y- There's probably some, i- I have no problem posting that thought. I have no problem posting h- what I honestly believe and who I am. Uh, big, I'm a major believer, uh, and share probably many of the same world views that you do.

But uh, what was funny was the reaction was just the polarized nature of the reaction to that. Like, one guy literally said, like, "Why do you hate Islam?" And I my, my... I was like, "Well, I didn't say th- all I said was the world needs more Christians." I, I didn't think that it was like a zero-sum game, which meant that, you know- Right ... there needed to be less pe- uh, people of, of Islamic faith.

Um, certainly less, um, uh, jihadists, uh, but you know, true- Well, I think it's okay, Ryan. I mean, I, I'm just, sorry, like it's okay to advocate for, you know, what we believe is true. Like I'll go out and say that we need more Christians in this country, and I'm happy to say we need le- less Islam because, like, this is a Christian country. That's originally what we were founded on. So, you know, I, I totally agree with you.

Like count me in- Yeah ... on that tweet because we, we- But yeah, yeah, and, and I guess my- We want more people to speak up. I, I, yes, and I completely agree. And my, my point was more, like, 'cause, 'cause we're in lockstep on the idea, and, and I think more people need to be vocal about what they believe. Right. And I, and I actually was at a, uh, mastermind group with about 60 people the other day, and, um, I brought up the topic in this, in a discussion around, um, uh, they were talking about, you know, what to share, how to share around your business.

It was a business-oriented- Right ... mastermind group. And I said, "I think we need to be more vocal about our belief structures." Mm. Like what is it, who, who are we as people? It doesn't mean we have to wear every single thought we have on our sleeve.

However, um, bad ideas spread when good ideas remain quiet, right? And I think unfortunately, um, there are certain modernized versions of Christianity in which we have been taught, or people have been taught, uh, not me, that, you know, our role is to always, is to always concede, to always step back, to always turn the other cheek, which is a very misunderstood verse in the Bible. And, you know, somehow always placating others and always, you know, kind of, uh, uh, uh, s- stepping aside for others is, is a virtue. And when the idea is bad, that is not a virtue. It is not a virtue to allow bad ideas to go unchecked.

It doesn't mean people should not have the right to have those bad ideas, but we certainly shouldn't have them be able to vocalize them and we remain quiet, and then sit in our house and ask like, "Well, I'm living my Christian virtue by sitting- Right ... here in silence." That's, that's not actually, in my opinion, a virtue at all. It's cowardice. And when I used that word in front of that group, that I felt that it was cowardice to remain quiet in the, in the face of bad ideas, you should have seen the freaking reaction. It was like, it was, it was, it was like I gut punched 59 other people simultaneously and, and the reaction was very, like, "Well, you know, this is my business and what do I, you know, what if someone doesn't do business with me because of what I believe?"

I go, "If someone doesn't believe," and, and I, I know you believe this, and I'm kinda preaching to you, but whatever. Uh, you got me all fired up here. Um, if someone doesn't do business with you because you're a Christian or you believe in pro-life or you believe in whatever the hell you believe in, right? It could be the other side, right? It could be the, the, if you believe in liberal views and someone, and a, and a conservatism one.

Who cares? That person wouldn't have been a good client or a good, you know, customer of your business anyways. Like, why do you feel today so many individuals, and particularly businesses, are unwilling to stand up for the things that they- Right ... ultimately believe in, like the business that you've built? Right. You know, it's so true.

Like, just in spinning that on its head of the idea of, like, what have we seen the last, you know, five years post-COVID is radical, you know, corporate, um, political ideologies being advanced. Like corporate America and like, you know, Fortune 500 companies have, have taken a hard line political stance. You know, a very leftist, a very, you know, progressive worldview. They're not silent. Like there's this idea of, like, bipartisanship in business where business owners just kinda sit back and don't have any, like, outspoken belief.

That is definitely gone. Like we've seen the direct opposite of that. So like yeah, I'm all about having more believers and Christians stand up for what they believe. And it's not about, it's not necessarily about putting it on the front of your website like how we do it. It's about as an owner having direct influence on the people that work for you and the people you engage with in so that you're promoting everything you truly believe.

Like, yes, compromising to this, like, degree of just silence is like the death sentence of believers because we will just compromise and agree with the very people that want to see our worldview shut down and extinct. And it's so sickening to me. Like, be there to stand on the line that says, "This is what I believe as a business owner, as a CEO," and how we're gonna live out our values, you know, whether that's who we work with or how we work with people. It's okay to be confrontational in that way because beliefs are by nature confrontational. Just, yeah, I, I can't agree more.

Like we need more people that are just, like, okay with standing there on their beliefs and letting the results, like, fall as they may. Yeah. And what happens, like for us, like we saw so much success over the first, you know, three and a half years of our bus- we're four years into this now. I mean, it's grown wildly in terms of r- growth as an e-commerce company, and just like this idea that there's so many people that you actually don't realize who support your worldview and are just dying for like you to say something so they can support you. Like we're so quiet, but once you actually do stand up, like there's a rally of people behind you.

Um, it just takes the courage to do it. Yeah. I, I agree, and I'll give you a m- a microcosm of that. Uh- Right before, uh, the last election, I bought a new house, moved into a new neighborhood. And I put out in August before, um, before the, the 2024 election, um, a Trump sign on my front yard.

Um, and I also, I will also say, mostly 'cause I'm cheeky, about 20 feet away I put a Wu T- uh, presidents are temporary, but Wu Tang is forever sign- ... as well. Mostly 'cause I just have a humor, sense of humor like that, and Wu Tang is forever. Um, but I, I had no idea. L- I live in New York, right? I live in a, I live in Albany, the lib- maybe the second largest liberal cesspool after- Right ...

Washington DC. And, um, I had no idea what the reaction was gonna be. To a T, I had almost every neighbor... No one said anything negative. No one egged my house, right?

I was a little worried, you know, hey, the new guy moves in, puts a Trump sign out. But the number of people that walked by while I'm playing wiffle ball with the kids in the yard or whatever and said, "I love your sign. I wish I had the balls to do that," or, "I wish I had the guts to, to do that." And I, I would look at them and I'd go, "It costs $24 on Amazon. Like, they'll bring it right right to your house.

Like, it's not really that hard to get one. I'll, I'll... If you want one, I'll pay the $25. I'll drive it down and stick it in your yard." And to your point, like, they're walking around, and they're trying to fit in 'cause they don't wanna deal with any of the- Yeah ... perceived flak that they would get, yet, yet they believe exactly the same thing.

And it's like, that made, it made me... Like, at first, I was happy that my house wasn't getting egged and all my neighbors hated me, 'cause not that I would necessarily care, but no one wants that. Um, but it was more sad when I really thought about it in so much as, man, you are just so willing to be quiet when- Yeah ... the local public high school has, uh, 13 furries. They have litter boxes in the bathroom. The janitors had to go on strike 'cause they wouldn't change the fucking litter boxes.

And you have boys, you know- The wildest thing ... playing in girls' sports, and all this crazy shit going on in the high school. Like, these are the kids who are gonna take care of you when you get older. Like, this generation, they... And you're, you're letting them know that it's okay for, for people to walk around with dog tails and dog ears and speak and bark at people as a way of communicating in sixth grade. Right.

Sixth grade. That's insane. And you think you're willing to accept that, but then you'll go to church on Sunday. Like, I, I don't know how those things coordinate. Like, I can't be quiet about the fact that I think it's fucking bananas that we allow things like that to happen.

So that was hap- was that happening in Albany? Yeah. Yeah. That's crazy. I mean, we had the- Yeah ... transgender stuff here in Loudoun County, like with some boy in a girl's bathroom, and it caused, you know, nat- it was national news, like the controversy behind it.

But yeah, that's insane. That's... I, I mean, that's the whole thing is like, if your religion, if your Christian faith is just within the four walls of the church, like, you are literally not living out your faith. Like, you are, like, failing miserably, in my opinion. Like, if your faith is just comfy enough to just, like, enjoy a nice, quiet Sunday morning, come home, and just go about the rest of your life while you watch, like, literally the world around you go to hell, and you sit there and say, "I'm okay with what I believe.

Like, I'm not worried about anything else," like, you are a failure in my opinion. Like, not to put it more bluntly than that, but that's exactly it. It's like you were called to be, like, the most outspoken person. Like, if you believe, like, the biblical worldview that Jesus is Lord and this idea that, like, his ways are the most, you know, transcendent truth that we have, we should be wanting to promote that at every stop we can. And if we're not, it's like, what were you...

Then, like, what is your calling at that point? You- you- your calling at the most fundamental level is to live out this worldview, a biblical worldview. And so if you're not doing that, like, you're just, like, failing miserably in, like, your, in your faith. And I just think that's, like, the biggest thing is, like, church, wake up. Everyone who believes, if you actually claim to believe this, like, get it.

Like, believe it in public. Believe it, you know, in conversation. Believe it as you're engaging with your neighbors. Like, tell people about this. Like, if you just tell each other, like, you're getting and accomplishing nothing.

Well, I actually don't think... I think far fewer people actually have faith- Right ... than call themselves Christians. Right, right. That's true. And I think, you know, I...

So much of the nonsense that we are dealing with on a day-to-day basis today to me is secularism and the loss of God. It's, it's- Right ... that I may present myself as a Christian if asked, but I'm not even sure that I really believe, right? Like, that's, that I think is s- is a much more predominant position than people wanna let on. Because as you said, if they did actually believe, there are things that they would not stand for. Right.

Just point blank. If you actually- Right ... believed that- Right ... God exists, that, that, that you are connected to him, that f- that faith is real, that Jesus was the Son of God. If you actually believe these things and the teachings inside the Bible, then there are things that you just absolutely 100% would not stand for. And when you let those things happen, what you are saying is, "I don't actually believe.

I'm not actually truly connected," or, "I would not be able to be silent." And that, that, that, that lie that, that we've started to, I think, accept just through, through, through creep, right? Through this, this idea of creep is that, hey, maybe, maybe God doesn't exist. Maybe, maybe this, maybe, maybe this secular bullshit is all there is. Maybe m- you know, and now we can start believing things like, like, like fucking socialism.

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That's R-U-B-R-I-K.com.A jihadi socialist as it, it, who wants to, who literally has said out loud that he wants to take away property rights, that he's going to... You know what I mean? Like, the things he's saying are so much the antithesis to everything that we know is actually practical and real. I just- It's like this- How else do we live? It's like this idea that like as believers we don't believe we're allowed to be biased to our own beliefs.

It's like we have to be compromising in everything, agreeable with everyone, and have no bias to our own beliefs. Like this idea of like I am right because I believe that, you know, what the Bible says is true, therefore when I promote what the Bible says, like that is what is the truth and that is what I believe is right. That is what I believe should be the default like worldview that everyone should accept and, you know, we want everyone to accept a relationship with the Lord. Like, like we believe we're right which means automatically you believe someone else is wrong when they have a competitive worldview. And so it's like that means you should embrace this idea and you can have a bias towards your own beliefs.

Like you can actually say like I, like this is why we think what's right and like let, let that propel you to action. But it's this idea that like we're just like deference at all costs and have no like, you know, conviction within your own heart. Or people even, I mean, that's the like, that's the like, yeah, I agree. So many people probably, oh, don't even actually believe what they say they believe. And but then there's like this percentage of people that do believe it but believe they're not allowed to actually have like influence with it or, um, like a bias towards everything they think and speak around it.

Like the just like this idea of like we'll just compromise with everyone to maintain the peace which ultimately never maintains the peace and just brings and seeds evil, like every time. Like, like you said earlier, like when, when good people do nothing, like just evil will persist. Well, they've been guilted into believing that somehow being faithful is bad and evil- Right ... and, and wrong. And that because if you, but that you're a, you're a Bible beater or you're this. And look, there are, there are-- The beauty in my opinion of faith is that you get to have your, your relationship with God.

If you are, if in my opinion if you're truly connected. Now you could choose Catholicism, you could choose w- you know, whatever part of that spectrum works for you, but you get to have that faith. But however, it or not however, when, when your belief you, you don't have to be guilty for that. Right. There's like this guilt- Yeah, yeah.

Exactly ... that like, that like somehow if I, if I believe in God that, that like I'm, I'm that because somebody else who also believed in God did something bad in the past I need to feel guilty as a Christian for, for a Christian who did something bad in the past. Yeah. Or because a pope which I'm like half Catholic, I was raised half Methodist, half Catholic, whatever, like but I feel zero guilt for the, for the absolute abominations in the, in the Catholic Church who did despicable things, but I feel zero guilt for going to Catholic mass. That, that's, that was a human who made a, who made a, a, a deal with the devil and did a horrible, awful thing and, and the people that protected them, they're in the same boat. But I don't need to feel guilty- Right ... 'cause someone else who's white or And, and the same thing goes for any race, right?

A no Black person should have any guilt for any act that any other Black person ever did. No white person should feel- Right ... guilt for some act that any other white person did. Right. We all are our own individual units and should be able to voice our individual feelings without that sense of guilt or anxiety or fear that, that because I'm part of some group I am then responsible for every other single human who's in that group and, and, and I think that's why we stay quiet. I think- Right ... uh, uh, the other part is, and I'm interested in your take on this as well, like I also think the world today is very hectic and where in the past we had brain cycles to spend on some of these things, we, we are spending so many brain cycles on things that don't matter or, or, or take up our time throughout a day that then these really important intrinsic core value type items, they don't get the brain cycles that they need or, or deserve or warrant.

Does that make sense? Yeah. No, it totally does. I mean, it's just like this idea of yeah, where does our attention and focus go to? Have we as individuals come to like the fundamental beliefs on, on, on the most important things like the view of family, the view of money, the view of, um, the sanctity of life, um, how we view government, how we view our relationship with others, and how we view our relationship with the Lord?

Like all those have a very like deep, you know, universal truth that I believe, you know, is ultimately found in the Bible. And so if you don't actually have a concrete worldview on those different topics, you will just flounder in every single direction possible. And that's what happens. You just get co-opted by whatever is the secular culture of the time, and you just fall down the rabbit hole of whatever they're promoting, um, which is exactly what's happening right now. Yeah.

I know. Yeah. Someone, someone asked me the other day, um, why like my faith was so important to me, and it was in a very honest question. Uh, and they're struggling with their faith, right? They were raised Christian and were like kinda quasi-atheist for a while, and now they're considering coming back and, uh, you know, whatever.

And we're just having a conversation, very, very honest, very open conversation. And I said, "Look, even if you don't believe, the Lindy effect is true, right? The longer something has existed, the longer it will exist." Mm-hmm. So if you think about the Bible as nothing more than the best self-help book that has ever been created in the history of the world- Yeah ... right, and just operate like, like I think Jordan Peterson does this best, right?

He says when he first started talking about the Bible specifically in the public forums, people would ask him, "Do you believe in God?" And I, and I honestly think he was toying with the idea at that time. Right. You know, he was playing with it. And he said, "I act as if."

Right? Now when you ask him, he s- he'll say he does. Mm-hmm. And my point is the, the act of following the word brings you in, into God. Like, you don't have to believe before you start following- Right ... the word.

Right. You can follow the word and then allow yourself to be brought into it over time. If... And like I said to my buddy, I was like, "Dude, if nothing else, it's just the best self-help book that's ever been written, so just do the things in there and you'll probably be happier than you are today." And, um, that's kind of the way I've always- Yeah ... approached it with people who are struggling.

And you can't convince... You know those things, like you can't convince someone of God. Like, I can't prove to you God. I can't prove to you that I have... Like, what does it mean to have a relationship with the Lord personally.

I can't say, this is, this is conclusively how, like, you can know, like, you know, God is real. Take, this is a m- act of faith. Like, I believe that there's the most evidence that God is real through the Bible. And I, I'll say this, like life has unanswered questions from the moment you enter the world. You know, what am I doing here?

And what happens when I die? Like, those are the most fundamental questions that no matter what you're born with and have to answer. And the Bible has the most conclusive answers to life's most difficult questions. Now, whether you accept those or not, but there's no other way around it to say like, yeah, the Bible answers those the best way possible. So you can struggle with them on your own, or you can accept what I think is, you know, clear, which is these are the best answers to life's most difficult questions.

Yeah, the only other acceptable answer comes from The Hitchhiker's Guide to the Galaxy, and that's 42. So- It's, it's one of those two. I don't know that one. Those are your options. No, it's, uh, it's a, um, it...

I don't even... So if you've never, it's a book. It's a great book. They also made a movie out of it. And, uh, it, it's got a ton of biblical overtones.

And, like, there's like, their whole point of the movie is, and I know we're off topic, but this is just interesting. Uh, the whole point of the movie is they're searching for this like mega intelligence, which is essentially God, right? Um- Mm-hmm ... and they, they get, they finally make it to the mega intelligence, and they're standing in front of this big orb thing. And you get, you know, you get a, you get one question. And, you know, what's, what's the secret to life?

What, what's the point? And the machine starts cranking and whatever, and just responds, "42." That's it. That's all. That's it.

So you know, it's just, it's just funny. But, um- We got further than that. So okay. So you, um, ent- you know, back kinda onto the entrepreneurial path, um, you, uh, go with coffee. Right.

And you're giving to specifically pro-life organizations. I'm interested in both of those decisions. Why coffee versus any other product? Right. And why pro-life organizations versus any other, uh, type of charitable organization or, or, or enterprise that, that you could possibly focus on?

Yeah. You know, coffee was interesting. I didn't have like a background in coffee except I liked it. You know, I had some like base knowledge of it, but I didn't come from, you know, some type of like specific background in it. And it just, you know, like it's like any...

This is actually funny, like anything in business, like the most successful businesses find, you know, where there's an open opportunity, um, and then you provide a, a quality good or service where that opportunity lies, and then there's a lot of success. So I literally Googled pro-life coffee thinking, "Oh, there's gotta be someone doing this." You know, there's a lot of values-based coffee companies. You know, Black Rifle's this very large Second Amendment, you know, kind of angle. Um, but there, I was like, "Okay, so there's gotta be something like for like believers, someone who's like a biblical worldview Christian."

I'm like, for my mom, for my dad, like who, what, what coffee would they drink, right? And so I Googled pro-life coffee. Nothing comes up on Google. I'm like, "That's it. I'm gonna start, you know, a pro-life coffee company, um, and like provide it."

And so, you know, I started the search. We ended up finding, you know, we work with an amazing coffee, you know, importer, and we have, you know, some of the best coffee on the market, and that's a really important caveat is like, you know, what's been successful for us is like, you know, you can't just slap pro-life on a bag of coffee. Like, we have a superior good or service that's 10 times better than anything mainstream out there. It's the highest, high-grade specialty coffee, you know, mold-free, pesticide-free. It's, you're, you're getting a better product on its own, and then you have this amazing mission on top is which, you know, has led to a lot of our, you know, our rapid growth.

So there was just no one doing it, and that's just like the amazing thing. There's so much opportunity out there when you look for in providing goods and services. You know, obviously you have to provide those goods and services well. Um, but once you do, like, you know, people are gonna resonate with it immediately, and that's what happened with us. Um, and so you mentioned giving back to the centers.

Yeah. Yeah, so that's, that's the, that's the, the heart behind it is like, okay, h- what does it mean to be a pro-life coffee company, right? And so instead of just saying like we give back a portion of our sales or, you know, part of the proceeds, an ambiguous kind of amount which just means we could donate as little as we want at the end of the year and say we, we honor that commitment. For us, we said let's be as transparent as possible. Donate back 10% of every sale.

This is not 10% of profits. This is 10% of every sale, which means it can be upwards of 50% of our profits. You know, like, like simple idea of move the decimal place over after you buy. That's how much we're giving back. And so we started doing that and just like posting each month.

You know, we've raised $800 this month. There's another $1,000 next month, a few thousand the next. And so it kept going up and up and up, and every month we just update the total on our website to show how many dollars we've donated. And, you know, now it's been over a million like I mentioned. And, and that's all goes to local pregnancy resource centers.

So this idea of like giving money back to the, the people that need it the most. You know, for me, uh, local PRCs, the more money you can get into like the actual hands of people that are doing the ministry or work, the better. And so when you think about donations in general or charities in general, you know, the larger ... organizations have a more of a corporate structure, so the dollars have to funnel down before they actually get into the people's hands that need them. And so but when you donate to, like, local organizations, it's literally, like, the three people that work at that center that are using the funds to provide, you know, um, assistance to a mom in need. Like, it's very direct impact.

So that's what's been, you know, awesome is like we give hyper locally, um, you know, throughout the US, and that I think has been, um, you know, why people just love our cause and allows us to really make a direct impact. Yeah, I love that, 'cause one, it's probably way more work for you to find these individual centers- Yeah ... and take it down versus just picking some big umbrella- Right ... company. Right. Write one check another year. We write, like, 40 checks, maybe 100 checks a month, basically.

Yeah. Like, literally, like, every month. You know, they sign up, so we have a lot that obviously reach out to us, how do they receive support? We have a kind of a quick vetting process just to make sure they're 100% pro-life, and then we get them enrolled and say, "Hey, you know, pick a month you'd like to receive funding from us." We get them signed up, and then, you know, we're cutting them a check, you know, the next month.

So they can receive funding immediately and continuously. Yeah, that's fantastic. I, I think a lot of people, um, who haven't, like, spent any time in the nonprofit world or sat on boards or- Right ... or give, give a ton r- don't realize that oftentimes, and, and this is a broad stroke, uh, but, but oftentimes the larger the organization, the less of each dollar that you give actually goes to the cause. Right. And, and some of that is i- in good faith.

It, it just large organizations take more head count, more overhead to distribute funds, et cetera. And there, and there, I think there's a place for the, the larger- Right ... organizations, especially, again, the ones that are operating in good faith. But you have some organizations where, you know, I know there was a big, uh, a big, uh, story that came out with, like, the Goodwill where only something like it was, like, sub 70% of every dollar was going to actually help people who- Mm-hmm ... needed clothes, et cetera, and like- Wow ... I, I think that, that shocks people. So, so you're not just, like, giving money as a show.

You're, you... When you're putting it in the hands of those boots-on-the-ground people, you are truly changing lives. Right. Um, so and that's phenomenal. Yeah.

Yeah. Did you find anything about growing a, a, a truly mission-driven business, um, uh, like Seven Weeks different from, say, a normal entrepreneur? Like, were there, were there any obstacles that were maybe different or, or that maybe unseen that a standard maybe tech entrepreneur or, or someone who's just starting a, a, another, uh, kind of product-based retail D2C business wouldn't have to face that you guys did? Well, you're definitely, you know, for us, you're cutting your customers in half immediately. You know, like, you think about it, you know, half the country, maybe probably even less, is, like, pro-life aligned.

So you're definitely eliminating, you know, a handful of potential customers. But I would say it's been nothing more than on the positive side. Like, it's so cool to see that, like, we provide a good and service that literally res- resonates now with over 100,000 Americans that, like, love what we're doing, and then get to empower them. Like, the idea, like, they're a part of this, which they are because they're helping fund it, you know, e- through every order they are, like, supporting these centers. Um, so I think it's been nothing more than positive.

Like, it- that's what's so cool is, like, you can really use your business as this, like, tool, this ministry tool for, um, you know, a cause that you really champion, and for us it's the pro-life cause. And, you know, it's been nothing more than just amazing support from people all over the country. Like, we're empowering people every single day to make a difference and to help save lives. Why pro-life? You know, you think about, like, what's the most, you know, fundamental travesty and important cause in our country, and I can't get over that the right to life is the most important cause of all time.

Like, the idea that, like, right now every single day, you know, thousands of babies in the womb are going to lose their life and never be able to, like, breathe on their own, have a future, love a family, love their parents, enjoy, like, being snuggled in their mother's arms. Like, all these, like, most basic human, um, you know, emotions and needs are never gonna get met because we don't believe, like, life is a human right from conception. And so if you don't have that fundamental worldview, like, how can we actually build upon all the other humanitarian crisis if we can't just agree upon that? And so to me, it's just the most important thing. Like, let's solve this first, then we'll move on to, you know, um, the other, you know, obviously important needs as well and, you know, protecting human dignity and, um, and all of that.

But yeah, how can we not just agree that, like, the right to life is just not a, a, a given? It's still not, you know, in this country, and it's so sad. So that's why it's so important to me. You know, we need to change that before we, you know, move on to other human rights issues. Yeah.

Have you seen this guy, um, he's a k- I shouldn't even say guy, he's a kid. Uh, he's in his 20s. Um, Nate Lieberman, I think is his name. I, I, I'll double-check on that, and for everyone, anyone who's interested, I'll, I'll have him linked up. He's, you can find him on Instagram, but he goes to, um, some of these, like, human rights rallies, and they tend to be more leftist, liberal- Right ... rallies, and, and he- Irony there.

Yeah, and he's got them cameras and he's, he's asking them about human rights and, uh, you know, he'll say, like, "Hey, hu- human rights are important." "Yeah, yeah." And he'll say, "All human rights are important," and they'll be like, "Yeah, yeah, yeah, that's why we're here." And then he goes, "What about unborn babies?" Right.

And people literally turn their back on him and walk away. And, um- It's a wild thing ... some of them even said... And, and, and look, I, I... Well, the listeners of this show understand who I am. Like, uh, my issue with leftism is not even so much the things that they believe, because if the things that they believed worked I would be willing to consider them, right?

But there's no receipts for the value structure that they operate in that show long-term success in, in really any metric, right? It- outside of my own selfish need for gratification and aggrandizement, right? Right. So outside of, outside of my own intrinsic need to feel like I am in, important, there's no long-term societal benefit to really any of the, um, philosophies or policies that they espouse. Mm-hmm.

So that's kinda my general, uh, take on leftists while I also think some of the shit's completely bananas. Um, you know, at a very practical level, if you could present me- AI agents are everywhere, automating tasks and making decisions at machine speed. But agents make mistakes. Just one rogue agent can do big damage before you even notice. Rubrik Agent Cloud is the only platform that helps you monitor agents, set guardrails, and rewind mistakes so you can unleash agents, not risk.

Accelerate your AI transformation at rubrik.com. That's R-U-B-R-I-K.com ... with a receipt that said, "Hey, this society," right, "was completely gender fluid, and they were also incredibly prosperous and successful and happy," and it just doesn't exist. It's literally a, a trigger for the downfall. It's one of the triggers, or leading indicators of the downfall of every great society is gender fluidity. So, so, you know, you can- Right ... say what you want about it and rights and all this kinda stuff, but at the end of the day, uh, it is in, in terms of Roman, Russian, Greek, and those are just the ones that I've looked into, all of, uh, uh, as soon as, uh, gender fluidity is entered into the culture, it is literally a leading indicator for the downfall of that society.

So, okay. So it's hard for me to believe that that's something... Okay. So when you think about the fact that then moving into this idea of, um, pro-life versus pro-choice, I don't know that there's anything that causes my heart more pain than when you see women on videos and in interviews bragging about the number of abortions that they've had- Yeah ... and acting as if- It's insane ... this is somehow a badge of honor that they are, they are... Look at how, look at how, um...

I don't even know what they're going for. Like, my brain can't even wrap around, like, what, what badge they get to wear in, in some group by talking about 7, 10. I heard, I heard one woman talking about 15 abortions. 15 abortions. It's crazy.

It's insane. Like, we're not talking about miscarriages. Abortions. And it's like, I'm like, what, what is the prize that you win for that? I, I just, I can't get my head around it, and, and it comes back to this idea of where is the receipt?

Show me the receipt where in s- in a society, the mass abortion of human life has yielded positive societal change or growth or prosperity over any given period of time. Right. I just, I can't wrap my head around it. There's no logic to this idea. Yeah.

I mean, it's so sad. I mean, it's like, it's the oldest form of, like, the devil's, the devil's influence, which is, which is child sacrifice. Like, the oldest forms of pagan traditions were child sacrifice, and this idea of, like, killing the most vulnerable. Like, that's the, that's the ultimate, like, goal of evil, of the devil, in my opinion. Like, attacking the most vulnerable, which obviously at its core will be a child in the womb.

Like, that is the most vulnerable state we could ever possibly be in, and that's what the abortion industry does, and they wanna promote it, not just, you know, allow it, but celebrate it, and it's, it's a form of, you know, child sacrifice, in my opinion. That's as clear as I can be with it. Yeah. It's sad. I, I, I wanna, I wanna ask you a very honest question.

You can answer it any way you want. I'd say there's two scenarios where, that I struggle with. Um, I know where I stand from a faith perspective, but I also, living in kinda the world that we live in, and, and just not... I can't, I struggle to wrap my head around it. Which is- Right ... which is, uh, uh, uh, y- young rape and, and- Right ... incest in minors, right?

Right. It's the, it's a horrible thing. I struggle with both scenarios. It's terrible. Yeah, I mean, it's...

The whole problem with that argument is, first of all, it's used to... It's the 1% of the time that's used to justify the 99% of the time. Completely agree. So no justification for the rest of it. I- Right.

So, well- Yeah ... yeah, exactly. Exactly. So people always end up like, "What about, you know, rape or incest?" And it's, like, used to justify. It's like, okay, how about we agree that the 99% of elective I just wanna get an abortion 'cause I don't wanna be pregnant is the reality of the situ- Now, obviously there's a lot more influence around there and thinking about those people that pressure people into abortions.

Again, that's terrible. That's not, like, a women's empowerment thing. These are people that are getting, like, pressured or financially, you know, struggling, where they feel like they have no other option. Like, that's, again, what we're doing, providing all resources we can so people never have to make that decision. Then you come down to this awful, you know, 1% issue, even less than 1% issue of rape and incest.

And, you know, the, the answer to it is that there's no answer that's ever gonna make it right. And so this is, like, the ultimate fallacy with it, is like someone who experiences, you know, rape, you can't undo that. You can only be, you know, receive God's grace to have healing, but you can't undo a rape. And there is so little talk about the rapist in this situation that it just infuriates me. Like, the idea that, like, why aren't we using all the resources possible to punish any sick and twisted person who commits a violent act of rape to the nth degree to where that- ... unspeakable thing is not a part of our society anymore.

Like, they're au- they're automatically not in the conversation anymore. And so going back, like, you can't Anton, it's not their fault they're minor attracted Yeah, exactly. So it's sick people that then justify it, which perpetuates this even more. Um, and so why not bring them in the conversation, hold them accountable? You can do whatever you want to them, you know, chemically ca- castrate them, not innocent children, um, which is happening now.

So it's like they need to be brought into it. We have to understand you can't ever undo a rape. You can't fix it, and an abortion is never going to essentially, um, bring any type of healing process or undo process to, you know, what happened. And so at that point, like, why not see how we can provide every resource possible so if that ever happens, that there is financial stability, there is, uh, uh, counseling and emotional support. Because at the most base level, an abortion, the violence of an abortion being taken against the child and also in the woman's body, is never going to solve or undo a rape.

It just, it just doesn't. There's no evidence that promotes or suggests that that's, like, emotionally beneficial to go through the horror of rape and then to go through the horror of abortion right after that as some type of solution. Yeah. So I'm all for holding the people responsible way more accountable, providing all resources possible for moms who, um, if they are in that situation, so there is, like, complete and total support, um, financially. Whether that means, um, um, you know, abundance of, like, you know, financial support for the child, financial support for the mom, and everything we need.

Because there's no, there's no solving it. There's no undoing it. And, like, that's the whole point of, like, the idea of, like, we're fighting a battle against evil. Like, we wanna stop rape, and the saddest part about it is the abortion industry covers it up. It is a perpetual cycle of, of more violence against women because of the abortion industry, not less.

Yeah. I know. I, I, I look at these things like, um, I look at these things like when we talk about poverty. We wanna, we wanna give people money, right? But we don't, no one talks about how do we actually help them find prosperity in their lives, right?

Like, I came from a very downtrodden area. I was one of the few lucky to get out of the community that I was born in. I mean, and we, we used to say, and I've said it before on the show, you could leave the doors open at night 'cause the criminals lived in our town. They didn't rob in our town. And, you know, what no one wants, and, and many people that I know, some of which were friends, especially early in my life, didn't make it out and went all different paths, many of which were not good.

And what we don't talk about in these scenarios is we talk about, well, how can we get them money so they can survive? Mm-hmm. But that's just a, we, we, we forget that that's a control mechanism, that's a control mechanism versus how do we develop the programs, maybe short-term safety nets. How do we develop the systems that allow people to pull themselves out or be guided out, right? There's always this pull yourself up by the bootstraps.

I get why some people would be, would get frustrated by pull yourself up by the bootstraps. Right. While good advice, I get why some people would be frustrated by that. But why can't we guide them out, take their hand, take their hand and help walk them out- ... right? So that they can live a li- the, whatever life they wanna live, but it's their, it be- becomes their choice.

Right. And instead, we just wanna, we just wanna gloss over the actual problem, throw things at people, which ultimately just becomes a control mechanism, and then we find ourselves in a country which has an unsustainable birth rate, and we're essentially decimating our civilization. In this world that we think that, that this amazing country that so many people have come behind and built, we are gonna run it right into the side of the mountain because we're simply not gonna have enough people to sustain it. And I, I, I, it's just the, you know, w- y- you and I may never solve either one of these problems- ... uh, in its entirety. But I'll tell you what, man, I, I'm glad that there are people out there like you who are, who are seemingly taking this, who are taking this challenge on and doing it- ... in a very pragmatic, thoughtful, and faith-based way.

And I, dude- Thank you ... I love the fact that you are going right to the source and, and like you said, cutting 40 to 100 checks and, and giving it to the people who are actually gonna put this money to work and, and help people. And, um, you know, God bless you for that, my friend. Thanks, man. I appreciate it.

You know, it's funny. I never like to say, like, we're out to change the world. It's like that's kind of like a hyperbole. It's like, no, we're here to make a tangible impact supporting life-saving services at pregnancy care centers. It's a very s- defined niche of good that we're doing, and I think if everyone just finds their defined niche of good, we are gonna change the world.

But it's not just me. It's gonna be a collective effort of everyone finding their niche of what they believe they're called to and using it for the glory of God, and that's how we make impact. While giving people delicious- ... coffee at the same time. That's true. They get to enjoy that along the way, exactly.

Yeah. So, uh, so if people are, are interested in your journey, um, and, and are interested in the coffee, where do they go both for the coffee, and I don't know if you have any, uh, specific content veins around your journey with the business, et cetera, that you'd like to send them. Uh, let them know where to go. Yeah, just to our website and stuff. That's where we post all our content, but 7weekscoffee.com is how you can find us.

We're on, um, Instagram as well. You can keep up with our content there too. Dude, appreciate the hell out of you. Yeah, man. Thank you so much for coming on.

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Discover quality finds and perfect presents for everyone on your list, even those who are hard to shop for. Toys and jewelry to new beauty brands and styles, these gifts go seamlessly from our stores to under your tree. Seriously, with these savings, why shop anywhere else? Burlington deals, brands, wow. You've finally broken loose from work.

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We always answer the call, because real protection means showing up, even when things are in the rough. Cincinnati Insurance. Let us make your bad day better. Find an agent at cinfin.com