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Steve Babcock: How to Lead a Creative Culture

Creative entrepreneur, Steve Babcock, stops by the show to discuss his move to away from VaynerMedia to open his own agency Made In-House, helping organizations generate more creativity from within.

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steve babcock how to lead a creative culture

Steve Babcock: How to Lead a Creative Culture

Steve Babcock got his start in advertising 20 years ago when he took a part-time gig in the mailroom of a large agency in Salt Lake City, Utah.

What began as a flexible opportunity to help him pay for college turned into a career when he received an offer to transfer out of the mailroom and into the creative department as a Jr. Copywriter.

Since then, he’s created campaigns for brands like Volkswagen, Best Buy, American Express, Activision, Domino’s Pizza, Samsung, KraftHeinz, and a little bit of everything in between. Steve has held positions at EURO RSCG (now HAVAS), Razor Creative, Boede + Partners, Struck, Crispin Porter + Bogusky, Evolution Bureau, and most recently, VaynerMedia, as the agency’s first Chief Creative Officer.

Made In-House

Steve Babcock’s latest endeavor is Made In-House, where he is helping companies maximize their in-house creative departments. Cost, speed, and agenda are just three of the many reasons brands are looking to build their own creative marketing capabilities.

That’s where Steve comes in. Whether it’s building completely from scratch or optimizing what’s already there, he’s using his 20+ years of advertising agency experience to help brands thrive on their own.

Connect with Steve Babcock

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Yours in strength,


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